Picture this: You’ve just received a new order on your website and want to keep the customer updated with confirmation and shipping details. Instead of landing in the inbox, your emails are in the dreaded spam folder. Your customers are left in the dark and you are wondering where did it go wrong.
If this sounds familiar, you’re not alone. There are over 150,000 brands that use Klaviyo and many face the same problem. In my ten years as an email marketing expert, I’ve seen many businesses face this issue. It’s easy to blame your platform (Klaviyo, in this case), but the problem often lies elsewhere.
There are several reasons why your transactional emails on Klaviyo might be going to spam. Don’t worry—I’ll explain these reasons and provide solutions to help you fix the issue!
Fixing Transactional Emails on Klaviyo Still Going to Spam
1. Reason: Your Email Content Triggers Spam Filters
The reason for your transactional emails on Klaviyo still going to spam could be the content flaring up spam filters. Having spammy subject lines, text in all caps, clickbait-y words are all red flags for email service providers.
If your order confirmation or shipping notifications still contain words or formats that trigger spam filter, it could land your mail in the spam folder.
Solution: Optimize Your Content and Run it Through Spam Check
You should avoid:
- Excessive use of emoticons
- Excessive punctuations (!!!) and/or special signs ($$$)
- Use of clickbait-y words like ‘Win’ or ‘Free’
Next, check email for spam triggers. Erase anything that is even remotely spammy or clickbait-y, especially in your transactional emails.
2. Reason: Your Domain Has a Poor Sender Reputation
Having a poor sender reputation is a nightmare for any company. If your domain has low open rates, click-through rates, and deliverability rates, chances you have hit that mark.
If your mailing list is full of inactive or invalid addresses, then it’ll harm your deliverability rates, which impacts your sender reputation.
Along with this, if your IP address, too, has a history of bulk messaging and spamming, the you are likely to land in the spam folder.
Solution: Improve Sender Reputation
Your email sender reputation grows slowly based on your email habits. So email metrics like growing open rates, clicks, and less spam reports decide where your emails land.
To improve sender reputation, you should use email warm up. Just connect your mailbox with the tool and let it run its magic.
This process involves marking emails as important to show their relevance. It also involves sending a small number of emails each day and slowly increasing the amount over time.
Next, you must have a clean mailing list. Using an email verification API does the job. It is a tool that filters out inactive email addresses. It scans all mails in your list, identifying domains that have formatting errors or are inactive.
This way, you can maintain a list of active recipients who open your mails in their inboxes. And this improves your sender reputation.
You can contact an email deliverability consultant to assist you with these metrics. Schedule a free one-on-one call today!
3. Reason: Your Transactional Domains are Not Same
Continuously changing domains when sending out transactional emails is going to confuse your recipients. This lack of consistency creates a trust deficit. If they don’t trust you, they will mark you as spam, damaging your deliverability rates.
Solution: Use Consistent Domains
To avoid transactional emails on Klaviyo still going to spam, use recognizable domains. Maintaining this consistency lets recipients trust you. For example, you can use ‘support@companyname.com’ as a familiar domain name to be easily recognizable and improve deliverability.
Conclusion: Transactional Emails Direct to Your Customers
When your email metrics begin to take a dip, it is easy to blame your email marketing platform for that. However, the reason behind transactional emails on Klaviyo still going to spam are the blaring spam triggers along with a damaged sender reputation.
Now that you know what is causing this issue and how to fix it, it’s time to get back to your customers. Send them those confirmation mails and shipping notifications without worrying about landing in the spam folder.
Don’t forget to plan long-term. Keep improving your sender reputation and email deliverability using email warmup and the best email verification API. An email deliverability consultant can also help you strategize your email marketing campaign with efficiency.
This way you can continuously expand your network by creating trust and pushing your emails in the recipients’ inboxes.
Frequently Asked Questions
1. Why are my transactional emails on Klaviyo still going to spam?
There could be a variety of reasons for your transactional emails on Klaviyo ending in the spam folder. These include lack of email authentication, triggered spam filters, lack of credibility and poor sender reputation.
2. How do I stop transactional emails from triggering spam filters?
You can stop your transactional emails from triggering spam filters by optimizing your content in compliance with these filters. Make sure to check your email for spam triggers by using a spam checker tool to identify the problem.
3. Does Klaviyo have in-built email metrics for analysis?
Yes, Klaviyo has a collection of articles that can help you understand its in-built metrics. You can use these tools to understand Klaviyo’s database and email automation tools.
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