{"id":4677,"date":"2026-01-09T21:03:13","date_gmt":"2026-01-09T21:03:13","guid":{"rendered":"https:\/\/emailwarmup.com\/blog\/?p=4677"},"modified":"2026-03-05T12:09:43","modified_gmt":"2026-03-05T12:09:43","slug":"inbox-placement","status":"publish","type":"post","link":"https:\/\/emailwarmup.com\/blog\/email-deliverability\/inbox-placement\/","title":{"rendered":"Inbox Placement Explained | Definition, Impact, Improvement"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"4206\" height=\"2677\" src=\"https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Inbox-Placement_11zon.jpg\" alt=\"Inbox Placement\" class=\"wp-image-4690\"\/><\/figure>\n\n\n\n<p>Inbox placement is the percentage of delivered emails that actually reach the primary inbox \u2014 not spam, not promotions, not blocked. It&#8217;s the metric that reveals whether your emails get seen.<\/p>\n\n\n\n<p><a href=\"https:\/\/emailwarmup.com\/blog\/email-statistics\/how-many-emails-went-to-spam-and-promotions-in-2025\/\">Average inbox placement across major providers is 83.1%<\/a>. That means 1 in 6 marketing emails never reach the inbox. Your <a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability-rate\/\">email deliverability rate<\/a> might show 98% and you celebrate \u2014 but if a third of those &#8220;delivered&#8221; emails land in spam, your actual reach is far lower than your dashboard suggests.<\/p>\n\n\n\n<p>Here&#8217;s what determines where your emails land:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engagement history \u2014 opens, clicks, replies<\/li>\n\n\n\n<li>Authentication protocols \u2014 <a href=\"https:\/\/emailwarmup.com\/blog\/email-authentication\/spf-record\/\">SPF<\/a>, <a href=\"https:\/\/emailwarmup.com\/blog\/email-authentication\/dkim\/\">DKIM<\/a>, <a href=\"https:\/\/emailwarmup.com\/blog\/email-authentication\/dmarc\/\">DMARC<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability\/sender-reputation\/\">Sender reputation<\/a> \u2014 your <a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability\/ip-reputation\/\">IP<\/a> and <a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability\/domain-reputation\/\">domain<\/a> track record<\/li>\n\n\n\n<li><a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability\/email-list-hygiene\/\">List hygiene<\/a> \u2014 bounces, <a href=\"https:\/\/emailwarmup.com\/blog\/emails-going-to-spam\/spam-traps\/\">spam traps<\/a>, inactive subscribers<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How is inbox placement different from delivery rate?<\/h2>\n\n\n\n<p>Delivery rate measures whether a server accepted your email. Inbox placement measures whether a human will see it. The distinction determines whether your email program actually works or just appears to work.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Attribute<\/td><td>Inbox placement<\/td><td>Delivery rate<\/td><\/tr><tr><td>What it measures<\/td><td>Emails reaching primary inbox<\/td><td>Emails accepted by the server<\/td><\/tr><tr><td>Includes spam folder<\/td><td>No<\/td><td>Yes<\/td><\/tr><tr><td>Includes promotions tab<\/td><td>Usually counted separately<\/td><td>Yes<\/td><\/tr><tr><td>Typical range<\/td><td>80-90%<\/td><td>95-99%<\/td><\/tr><tr><td>What 100% means<\/td><td>Every email in inbox<\/td><td>Every email is accepted somewhere<\/td><\/tr><tr><td>Accuracy as a success metric<\/td><td>High<\/td><td>Misleading<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The math <em>exposes<\/em> the gap.&nbsp;<\/p>\n\n\n\n<p>Your campaign shows a 98% delivery rate (impressive on paper), but seed list testing reveals 65% inbox placement. That&#8217;s 33% of your emails landing in spam while your ESP dashboard shows success.<\/p>\n\n\n\n<p>Delivery rate measures server acceptance. Inbox placement measures recipient visibility. One flatters you. The other tells the truth about whether your emails get read.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What factors affect inbox placement?<\/h2>\n\n\n\n<p>Multiple signals determine where your email lands, and ISPs weigh some factors more heavily than others.&nbsp;<\/p>\n\n\n\n<p>Poor performance in any single area can override excellence elsewhere \u2014 a perfectly crafted email with a weak sender reputation still ends up in spam.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Factor<\/td><td>Impact<\/td><td>Weight<\/td><\/tr><tr><td>Sender reputation<\/td><td>Poor reputation = spam folder<\/td><td>Very high<\/td><\/tr><tr><td>Authentication<\/td><td>Missing protocols = suspicious<\/td><td>High<\/td><\/tr><tr><td>Engagement history<\/td><td>Low opens\/clicks = less trusted<\/td><td>High<\/td><\/tr><tr><td><a href=\"https:\/\/emailwarmup.com\/blog\/emails-going-to-spam\/spam-complaints\/\">Spam complaints<\/a><\/td><td>Direct negative signal<\/td><td>Very high<\/td><\/tr><tr><td>List hygiene<\/td><td>Bounces and traps hurt reputation<\/td><td>High<\/td><\/tr><tr><td>Content quality<\/td><td>Spam triggers = filtering<\/td><td>Medium<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Sender reputation<\/h3>\n\n\n\n<p>Your <a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability\/ip-reputation\/\">IP reputation<\/a> and <a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability\/domain-reputation\/\">domain reputation<\/a> form the foundation for placement decisions.\u00a0<\/p>\n\n\n\n<p>ISPs check your sending history before deciding where to put your email. A damaged reputation almost guarantees spam folder placement \u2014 regardless of content quality or authentication setup.<\/p>\n\n\n\n<p>Reputation builds over time through consistent, clean sending. It erodes quickly through <a href=\"https:\/\/emailwarmup.com\/blog\/emails-going-to-spam\/spam-complaints\/\">spam complaints<\/a>, high <a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability\/email-bounce-rate\/\">bounce rates<\/a>, or <a href=\"https:\/\/emailwarmup.com\/blog\/emails-going-to-spam\/spam-traps\/\">spam trap<\/a> hits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Authentication<\/h3>\n\n\n\n<p><a href=\"https:\/\/emailwarmup.com\/blog\/email-authentication\/spf-record\/\">SPF<\/a>, <a href=\"https:\/\/emailwarmup.com\/blog\/email-authentication\/dkim\/\">DKIM<\/a>, and <a href=\"https:\/\/emailwarmup.com\/blog\/email-authentication\/dmarc\/\">DMARC<\/a> prove you&#8217;re actually who you claim to be.\u00a0<\/p>\n\n\n\n<p>Missing authentication makes ISPs suspicious because spammers rarely bother with proper setup. <a href=\"https:\/\/emailwarmup.com\/blog\/bimi\/\">BIMI<\/a> adds brand indicators that increase recognition and trust.<\/p>\n\n\n\n<p>Authentication alone doesn&#8217;t guarantee good placement, but missing authentication almost guarantees poor placement. It&#8217;s table stakes for inbox delivery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement signals<\/h3>\n\n\n\n<p>Opens, clicks, and replies tell ISPs that recipients want your emails.<a href=\"https:\/\/emailwarmup.com\/blog\/how-many-emails-went-to-spam-and-promotions-in-2025\/\">&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/emailwarmup.com\/blog\/email-statistics\/how-many-emails-went-to-spam-and-promotions-in-2025\/\">Gmail blocks over 15 billion spam emails daily<\/a> \u2014 and engagement signals help distinguish wanted mail from unwanted. When people ignore your messages consistently, future emails face steeper <a href=\"https:\/\/emailwarmup.com\/blog\/emails-going-to-spam\/email-spam-filtering\/\">filtering<\/a>.<\/p>\n\n\n\n<p>Your <a href=\"https:\/\/emailwarmup.com\/blog\/what-is-a-good-open-rate-for-email\/\">open rate<\/a> reflects engagement, but remember: low opens might indicate poor placement rather than poor content. The relationship works both ways.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">List hygiene<\/h3>\n\n\n\n<p><a href=\"https:\/\/emailwarmup.com\/blog\/email-list-hygiene\/\">Email list hygiene<\/a> removes the addresses that damage your reputation.&nbsp;<\/p>\n\n\n\n<p>Invalid emails produce hard bounces. Inactive subscribers become complaint risks. <a href=\"https:\/\/emailwarmup.com\/blog\/emails-going-to-spam\/spam-traps\/\">Spam traps<\/a> prove you&#8217;re sending to unverified lists.<\/p>\n\n\n\n<p>Clean lists mean fewer negative signals, which means better reputation, which means better placement. The chain is direct and unforgiving.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where do emails go if not the inbox?<\/h2>\n\n\n\n<p>Understanding the destinations helps diagnose placement problems. Emails that don&#8217;t reach the primary inbox end up in one of several places \u2014 some recoverable, others not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gmail tabs<\/h3>\n\n\n\n<p>Gmail sorts incoming email into categories, and not all placements are equal in visibility and engagement.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Destination<\/td><td>What it means<\/td><\/tr><tr><td>Primary<\/td><td>Best outcome \u2014 highest visibility<\/td><\/tr><tr><td>Promotions<\/td><td>Marketing content \u2014 lower engagement<\/td><\/tr><tr><td>Social<\/td><td>Social network notifications<\/td><\/tr><tr><td>Updates<\/td><td>Transactional and automated<\/td><\/tr><tr><td>Spam<\/td><td>Worst outcome \u2014 rarely checked<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The Promotions tab isn&#8217;t spam (your email was delivered and accessible), but engagement drops significantly compared to Primary.&nbsp;<\/p>\n\n\n\n<p>Research shows <a href=\"https:\/\/emailwarmup.com\/blog\/email-statistics\/how-many-emails-went-to-spam-and-promotions-in-2025\/\">45-51% of Gmail users check their Promotions tab daily<\/a> \u2014 substantial, but still lower than Primary inbox attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spam folders<\/h3>\n\n\n\n<p>Emails reach spam when ISPs detect enough negative signals \u2014 poor sender reputation, missing authentication, <a href=\"https:\/\/emailwarmup.com\/blog\/spam-complaints\/\">spam c<\/a><a href=\"https:\/\/emailwarmup.com\/blog\/emails-going-to-spam\/spam-complaints\/\">o<\/a><a href=\"https:\/\/emailwarmup.com\/blog\/spam-complaints\/\">mplaints<\/a> from previous campaigns, or content matching known spam patterns. Recipients rarely check spam folders, making this placement effectively invisible.<\/p>\n\n\n\n<p>Some emails never arrive at all. The receiving server rejects the connection outright (often due to <a href=\"https:\/\/emailwarmup.com\/blog\/email-blacklist\/what-is-an-email-blacklist\/\">blacklisting<\/a>). Blocked emails don&#8217;t count as delivered or as spam placement \u2014 they simply vanish without notification.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you test inbox placement?<\/h2>\n\n\n\n<p>You can&#8217;t improve what you can&#8217;t measure, and standard ESP reporting doesn&#8217;t show placement data. Testing requires sending to seed addresses across providers and checking where emails actually land.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seed list testing<\/h3>\n\n\n\n<p>Seed lists are collections of test email addresses at major providers (Gmail, Outlook, Yahoo, and others) that check where your emails land.&nbsp;<\/p>\n\n\n\n<p>You send your campaign to the seed list alongside your real list, and the tool reports placement by provider.<\/p>\n\n\n\n<p>The process reveals problems your ESP can&#8217;t see \u2014 like 95% delivery but 65% inbox placement at Gmail specifically. Without testing, that gap remains invisible while your campaigns underperform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Testing tools<\/h3>\n\n\n\n<p>Several platforms specialize in inbox placement measurement, each with different approaches and data sources.<\/p>\n\n\n\n<p><a href=\"https:\/\/emailwarmup.com\/blog\/google-postmaster-tools\/\">Google Postmaster Tools<\/a> provides Gmail-specific reputation data (useful context, though it shows reputation tiers rather than direct placement percentages).<\/p>\n\n\n\n<p><a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability\/microsoft-snds\/\">Microsoft SNDS<\/a> offers similar visibility for Outlook. For a broader view, run an <a href=\"https:\/\/emailwarmup.com\/email-deliverability-test\">email deliverability test<\/a> or review <a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability\/how-to-check-email-deliverability\/\">how to check email deliverability<\/a> in detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you improve inbox placement?<\/h2>\n\n\n\n<p>Fixing placement requires addressing root causes, not symptoms. Quick fixes don&#8217;t exist \u2014 improvement comes from sustained clean practices that rebuild ISP trust over time.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Strategy<\/td><td>How it helps<\/td><\/tr><tr><td><a href=\"https:\/\/emailwarmup.com\/blog\/what-is-email-warmup\/\">Email warmup<\/a><\/td><td>Builds sender reputation gradually<\/td><\/tr><tr><td>Authentication<\/td><td>Proves sender identity to ISPs<\/td><\/tr><tr><td>List cleaning<\/td><td>Removes bounces, inactives, traps<\/td><\/tr><tr><td>Engagement focus<\/td><td>Send to engaged subscribers first<\/td><\/tr><tr><td>Content optimization<\/td><td>Avoid spam trigger patterns<\/td><\/tr><tr><td>Consistent volume<\/td><td>Prevents spike-based filtering<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Email warmup<\/h3>\n\n\n\n<p>New IPs and domains start with no reputation \u2014 neutral at best, suspicious at worst. Sending high volume immediately triggers fraud detection.<a href=\"https:\/\/emailwarmup.com\/blog\/what-is-email-warmup\/\">&nbsp;<\/a><\/p>\n\n\n\n<p>Email warmup gradually increases volume while building engagement signals, establishing the trust that leads to inbox placement.<\/p>\n\n\n\n<p>The approach works for damaged reputations, too. Reducing volume, focusing on engaged subscribers, and slowly rebuilding sends the signals ISPs need to restore trust. Tools that generate real engagement (opens, replies, folder moves) accelerate the process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Authentication setup<\/h3>\n\n\n\n<p>Configure <a href=\"https:\/\/emailwarmup.com\/blog\/email-authentication\/spf-record\/\">SPF<\/a>, <a href=\"https:\/\/emailwarmup.com\/blog\/email-authentication\/dkim\/\">DKIM<\/a>, and <a href=\"https:\/\/emailwarmup.com\/blog\/email-authentication\/dmarc\/\">DMARC<\/a> properly.\u00a0<\/p>\n\n\n\n<p>These protocols are now mandatory for bulk senders at Gmail, Yahoo, and Microsoft. Misconfigured authentication means your <a href=\"https:\/\/emailwarmup.com\/blog\/emails-going-to-spam\/how-to-stop-emails-going-to-spam\/\">emails go to spam<\/a> or get rejected entirely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">List cleaning<\/h3>\n\n\n\n<p>Regular <a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability\/email-list-hygiene\/\">list hygiene<\/a> removes the addresses that damage reputation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inactive subscribers (no engagement for 6+ months)<\/li>\n\n\n\n<li>Role addresses (info@, support@)<\/li>\n\n\n\n<li>Invalid addresses (hard bounces)<\/li>\n\n\n\n<li>Known <a href=\"https:\/\/emailwarmup.com\/blog\/emails-going-to-spam\/spam-traps\/\">spam traps<\/a><\/li>\n<\/ul>\n\n\n\n<p>Every bounce, trap hit, and complaint erodes your sender score. Cleaning prevents the damage before it happens. Use an <a href=\"https:\/\/emailwarmup.com\/email-validation-api\">email validation API<\/a> to help filter out bad addresses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What inbox placement rate should you aim for?<\/h2>\n\n\n\n<p>Setting realistic expectations prevents both complacency and panic. Benchmarks vary by region due to differences in regulations and enforcement.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Region<\/td><td>Typical inbox rate<\/td><td>Key factor<\/td><\/tr><tr><td>Europe<\/td><td><a href=\"https:\/\/emailwarmup.com\/blog\/how-many-emails-went-to-spam-and-promotions-in-2025\/\">80-91%<\/a><\/td><td>GDPR enforcement<\/td><\/tr><tr><td>North America<\/td><td><a href=\"https:\/\/emailwarmup.com\/blog\/how-many-emails-went-to-spam-and-promotions-in-2025\/\">84-88%<\/a><\/td><td><a href=\"https:\/\/emailwarmup.com\/blog\/can-spam-act\/\">CAN-SPAM<\/a> + state laws<\/td><\/tr><tr><td>Latin America<\/td><td><a href=\"https:\/\/emailwarmup.com\/blog\/how-many-emails-went-to-spam-and-promotions-in-2025\/\">85-87%<\/a><\/td><td>Recent LGPD laws<\/td><\/tr><tr><td>Asia-Pacific<\/td><td><a href=\"https:\/\/emailwarmup.com\/blog\/how-many-emails-went-to-spam-and-promotions-in-2025\/\">~78%<\/a><\/td><td>Varied enforcement<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Above 85% is generally healthy. Between 75-85% indicates room for improvement. Below 75% signals serious problems requiring immediate attention \u2014 likely reputation damage, authentication issues, or list quality problems.<\/p>\n\n\n\n<p>Europe consistently shows the strongest inbox placement, directly correlating with GDPR&#8217;s strict consent requirements. When senders must obtain explicit permission before emailing, list quality improves dramatically (which filters reward).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<p>Here are some commonly asked questions about inbox placement:<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1767977858323\"><strong class=\"schema-faq-question\">What does inbox placement mean?<\/strong> <p class=\"schema-faq-answer\">Inbox placement refers to the percentage of your delivered emails that land in recipients&#8217; primary inboxes rather than spam folders, promotions tabs, or other secondary locations. It differs from delivery rate because an email can be &#8220;delivered&#8221; (accepted by the server) but still end up in spam, where no one sees it. Inbox placement measures actual visibility, not just server acceptance.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1767977867675\"><strong class=\"schema-faq-question\">How do you check inbox placement?<\/strong> <p class=\"schema-faq-answer\">Testing inbox placement requires seed list tools like GlockApps, Litmus, or Mail Tester. You send test emails to addresses across major providers (Gmail, Outlook, Yahoo), and the tool reports where each email landed. Standard ESP dashboards only show delivery rate, not placement \u2014 so without dedicated testing, you can&#8217;t know where emails actually go.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1767977874774\"><strong class=\"schema-faq-question\">How do you measure inbox placement rate?<\/strong> <p class=\"schema-faq-answer\">Calculate inbox placement rate by dividing emails reaching the primary inbox by total emails delivered, then multiplying by 100. For example: 8,000 emails in inbox \u00f7 10,000 delivered = 80% inbox placement rate. The calculation excludes bounced emails since they were never delivered. Seed list testing provides the data needed for this calculation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1767977880565\"><strong class=\"schema-faq-question\">What is the difference between inbox placement and deliverability?<\/strong> <p class=\"schema-faq-answer\">Deliverability refers to the broader practice of getting emails successfully delivered and placed \u2014 it encompasses authentication, reputation management, list hygiene, and content optimization. Inbox placement is one specific metric within deliverability: the percentage of emails reaching the primary inbox. You can have good deliverability practices but still see poor inbox placement if one factor (like engagement) is weak.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1767977888053\"><strong class=\"schema-faq-question\">Does Gmail Promotions tab count as inbox placement?<\/strong> <p class=\"schema-faq-answer\">Technically, yes \u2014 emails in the Promotions tab were delivered to the inbox, just sorted into a different category. However, most testing tools distinguish between Primary and Promotions because engagement differs significantly. About 45-51% of Gmail users check Promotions daily, but the Primary inbox receives far more attention. For meaningful metrics, focus on Primary inbox placement specifically.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Inbox placement is the percentage of delivered emails that actually reach the primary inbox \u2014 not spam, not promotions, not blocked. It&#8217;s the metric that reveals whether your emails get seen. Average inbox placement across major providers is 83.1%. That means 1 in 6 marketing emails never reach the inbox. Your email deliverability rate might [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-4677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbox Placement Explained | Definition, Impact, Improvement<\/title>\n<meta name=\"description\" content=\"Inbox placement measures emails reaching primary inbox vs spam. Average is 83% \u2014 meaning 17% fail. 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Your email deliverability rate might&hellip;","_links":{"self":[{"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/posts\/4677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/comments?post=4677"}],"version-history":[{"count":2,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/posts\/4677\/revisions"}],"predecessor-version":[{"id":4972,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/posts\/4677\/revisions\/4972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/media\/4690"}],"wp:attachment":[{"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/media?parent=4677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/categories?post=4677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/tags?post=4677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}