{"id":4724,"date":"2026-01-21T15:01:40","date_gmt":"2026-01-21T15:01:40","guid":{"rendered":"https:\/\/emailwarmup.com\/blog\/?p=4724"},"modified":"2026-05-06T15:29:32","modified_gmt":"2026-05-06T15:29:32","slug":"marketo-utm-tracking","status":"publish","type":"post","link":"https:\/\/emailwarmup.com\/blog\/salesforce\/marketo-utm-tracking\/","title":{"rendered":"Marketo UTM Tracking | Capture Campaign Data On Form Submissions"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"3490\" height=\"2221\" src=\"https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg\" alt=\"Marketo UTM Tracking\" class=\"wp-image-4725\"\/><\/figure>\n\n\n\n<p>UTM tracking in Marketo captures the source, medium, and campaign information from URL parameters when leads submit forms.&nbsp;<\/p>\n\n\n\n<p>The data flows into custom fields, syncs to Salesforce, and powers attribution reporting that shows which campaigns actually generate pipeline.<\/p>\n\n\n\n<p>Marketing teams using proper UTM tracking report 15-30% improvement in campaign optimization decisions (because they finally <em>know<\/em> what&#8217;s working). Without it, you&#8217;re guessing which channels drive revenue.<\/p>\n\n\n\n<p>In this article, we\u2019ll dive deep into Marketo UTM tracking and cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Handling the cookie persistence problem<\/li>\n\n\n\n<li>Adding hidden fields to forms with autofill<\/li>\n\n\n\n<li>Creating custom fields for each parameter<\/li>\n\n\n\n<li>Syncing to Salesforce for pipeline reporting<\/li>\n\n\n\n<li>Building Smart Campaigns to process the data<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What are UTM parameters and why track them in Marketo?<\/h2>\n\n\n\n<p>UTM parameters are tags appended to URLs that identify where traffic originates. When someone clicks a link with UTM parameters and later submits a Marketo form, those values get captured \u2014 connecting the lead to the marketing effort that brought them.<\/p>\n\n\n\n<p>Each parameter answers a specific attribution question.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Parameter<\/td><td>Question answered<\/td><td>Example values<\/td><\/tr><tr><td>utm_source<\/td><td>Where did they come from?<\/td><td>Google, Facebook, newsletter<\/td><\/tr><tr><td>utm_medium<\/td><td>What channel type?<\/td><td>cpc, email, social, organic<\/td><\/tr><tr><td>utm_campaign<\/td><td>Which specific campaign?<\/td><td>spring_promo, webinar_q2<\/td><\/tr><tr><td>utm_content<\/td><td>Which ad or content version?<\/td><td>banner_red, cta_bottom<\/td><\/tr><tr><td>utm_term<\/td><td>What keyword (paid search)?<\/td><td>marketing_automation<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>A complete UTM URL looks like this:<\/p>\n\n\n\n<p>https:\/\/yoursite.com?utm_source=linkedin&#038;utm_medium=social&#038;utm_campaign=ebook_launch&#038;utm_content=carousel_ad<\/p>\n\n\n\n<p>UTM data answers the questions executives actually ask: <em>Which campaigns generate qualified leads? Where should we spend next quarter&#8217;s budget?<\/em><\/p>\n\n\n\n<p>Without UTM tracking, Marketo knows <em>that<\/em> someone submitted a form \u2014 but not <em>why<\/em> they were on your site. Paid search, organic, social ads, and email <a href=\"https:\/\/emailwarmup.com\/blog\/drip-campaigns\/\">drip campaigns<\/a> \u2014 they all look identical without parameters to differentiate them.<\/p>\n\n\n\n<p>The data also flows downstream to Salesforce, enabling closed-loop reporting that connects marketing spend to closed revenue (not just MQLs).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you set up UTM fields in Marketo?<\/h2>\n\n\n\n<p>Before capturing UTM data, you need fields to store it. Marketo requires custom string fields for each parameter \u2014 and a strategic naming convention that supports both first-touch and last-touch attribution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create fields<\/h3>\n\n\n\n<p>Navigate to Admin \u2192 Field Management and create string fields for each UTM parameter.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Field name<\/td><td>Field type<\/td><td>Sync to SFDC<\/td><\/tr><tr><td>UTM_Source_Temp<\/td><td>String<\/td><td>No<\/td><\/tr><tr><td>UTM_Medium_Temp<\/td><td>String<\/td><td>No<\/td><\/tr><tr><td>UTM_Campaign_Temp<\/td><td>String<\/td><td>No<\/td><\/tr><tr><td>UTM_Content_Temp<\/td><td>String<\/td><td>No<\/td><\/tr><tr><td>UTM_Term_Temp<\/td><td>String<\/td><td>No<\/td><\/tr><tr><td>UTM_Source_First<\/td><td>String<\/td><td>Yes<\/td><\/tr><tr><td>UTM_Source_Last<\/td><td>String<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The temporary fields capture current values.&nbsp;<\/p>\n\n\n\n<p>The permanent fields (First\/Last) store attribution data that syncs to your CRM. Create First and Last versions for each parameter you want to report on (most teams prioritize source, medium, and campaign).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Naming conventions<\/h3>\n\n\n\n<p>Consistency matters more than the specific names. Whatever convention you choose, document it and enforce it across your team.<\/p>\n\n\n\n<p>Recommended patterns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use underscores, not spaces (URL-safe)<\/li>\n\n\n\n<li>Match naming between Marketo and Google Analytics<\/li>\n\n\n\n<li>Lowercase everything (case sensitivity causes duplicate values)<\/li>\n\n\n\n<li>Be specific but concise (webinar_ai_marketing_june24, not just webinar)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How do you add UTM fields to Marketo forms?<\/h2>\n\n\n\n<p>The capture mechanism uses hidden fields with autofill configured to pull from URL parameters. Visitors never see these fields, but the data is automatically collected when the URL contains UTM parameters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hidden fields<\/h3>\n\n\n\n<p>Open your form in the editor and add each UTM temporary field. Set the field visibility to <em>Hidden<\/em> \u2014 this keeps the form clean while still capturing data. Steps include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Drag the UTM_Source_Temp field onto your form<\/li>\n\n\n\n<li>Click the field and select &#8220;Hidden&#8221; under visibility<\/li>\n\n\n\n<li>Repeat for each UTM parameter you want to capture<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Autofill configuration<\/h3>\n\n\n\n<p>Configure each hidden field to pull its value from the corresponding URL parameter.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Form field<\/td><td>Autofill source<\/td><td>Parameter name<\/td><\/tr><tr><td>UTM_Source_Temp<\/td><td>URL Parameter<\/td><td>utm_source<\/td><\/tr><tr><td>UTM_Medium_Temp<\/td><td>URL Parameter<\/td><td>utm_medium<\/td><\/tr><tr><td>UTM_Campaign_Temp<\/td><td>URL Parameter<\/td><td>utm_campaign<\/td><\/tr><tr><td>UTM_Content_Temp<\/td><td>URL Parameter<\/td><td>utm_content<\/td><\/tr><tr><td>UTM_Term_Temp<\/td><td>URL Parameter<\/td><td>utm_term<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Set a default value like &#8220;none&#8221; or &#8220;direct&#8221; for cases where the parameter isn&#8217;t present. The default helps you identify organic traffic versus tracked campaigns in reporting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Disable pre-fill<\/h3>\n\n\n\n<p>This step is critical and frequently missed. By default, Marketo pre-fills form fields with known values. For UTM tracking, pre-fill causes problems \u2014 it would show <em>old<\/em> UTM values instead of <em>current<\/em> ones.<\/p>\n\n\n\n<p>Disable pre-fill on each UTM field:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click the field in the form editor<\/li>\n\n\n\n<li>Uncheck &#8220;Pre-fill&#8221; in field settings<\/li>\n\n\n\n<li>Save and approve the form<\/li>\n<\/ol>\n\n\n\n<p>With pre-fill disabled, each form submission captures fresh UTM data from the current URL (enabling accurate last-touch attribution).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you process UTM data with Smart Campaigns?<\/h2>\n\n\n\n<p>Raw UTM values in temporary fields need processing to become useful attribution data. Smart Campaigns copy values from temporary fields to permanent first-touch and last-touch fields based on your attribution logic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Temporary vs permanent<\/h3>\n\n\n\n<p>The dual-field strategy separates capture from storage.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Field type<\/td><td>Purpose<\/td><td>Updates<\/td><\/tr><tr><td>Temporary<\/td><td>Captures current URL parameter<\/td><td>Every form submission<\/td><\/tr><tr><td>First-touch<\/td><td>Preserves the initial traffic source<\/td><td>Once (first submission only)<\/td><\/tr><tr><td>Last-touch<\/td><td>Records the most recent source<\/td><td>Every form submission<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Temporary fields are overwritten constantly. Permanent fields follow rules that protect historical data while allowing new information to be captured.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">First-touch logic<\/h3>\n\n\n\n<p>Create a Smart Campaign that copies temporary values to first-touch fields <em>only if<\/em> the first-touch field is empty.<\/p>\n\n\n\n<p>Smart List:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trigger: Fills Out Form (any form with UTM fields)<\/li>\n\n\n\n<li>Filter: UTM_Source_First is empty<\/li>\n<\/ul>\n\n\n\n<p>Flow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Change Data Value: UTM_Source_First = {{lead.UTM_Source_Temp}}<\/li>\n\n\n\n<li>Change Data Value: UTM_Medium_First = {{lead.UTM_Medium_Temp}}<\/li>\n\n\n\n<li>Change Data Value: UTM_Campaign_First = {{lead.UTM_Campaign_Temp}}<\/li>\n<\/ul>\n\n\n\n<p>The &#8220;is empty&#8221; filter ensures the campaign only runs once per lead, preserving the original source that first brought them to you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Last-touch logic<\/h3>\n\n\n\n<p>Create a separate Smart Campaign that updates last-touch fields on <em>every<\/em> qualifying form submission.<\/p>\n\n\n\n<p>Smart List:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trigger: Fills Out Form (any form with UTM fields)<\/li>\n\n\n\n<li>Filter: UTM_Source_Temp is not empty<\/li>\n<\/ul>\n\n\n\n<p>Flow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Change Data Value: UTM_Source_Last = {{lead.UTM_Source_Temp}}<\/li>\n\n\n\n<li>Change Data Value: UTM_Medium_Last = {{lead.UTM_Medium_Temp}}<\/li>\n\n\n\n<li>Change Data Value: UTM_Campaign_Last = {{lead.UTM_Campaign_Temp}}<\/li>\n<\/ul>\n\n\n\n<p>The &#8220;is not empty&#8221; filter prevents overwriting good data with blank values when someone submits a form from a URL without UTM parameters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you sync UTM data to Salesforce?<\/h2>\n\n\n\n<p>UTM data becomes powerful when it flows to your CRM, connecting marketing attribution to pipeline and revenue. Marketo syncs custom fields bidirectionally with Salesforce \u2014 but only if you configure the mapping correctly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Field mapping<\/h3>\n\n\n\n<p>Create matching fields in Salesforce on both Lead and Contact objects. The field API names must match your Marketo field names (or you&#8217;ll need to manually map them in Admin \u2192 Salesforce).<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Marketo field<\/td><td>Salesforce field<\/td><td>Object<\/td><\/tr><tr><td>UTM_Source_First<\/td><td>UTM_Source_First__c<\/td><td>Lead, Contact<\/td><\/tr><tr><td>UTM_Source_Last<\/td><td>UTM_Source_Last__c<\/td><td>Lead, Contact<\/td><\/tr><tr><td>UTM_Medium_First<\/td><td>UTM_Medium_First__c<\/td><td>Lead, Contact<\/td><\/tr><tr><td>UTM_Campaign_First<\/td><td>UTM_Campaign_First__c<\/td><td>Lead, Contact<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Create fields in Salesforce first, then let them sync to Marketo (easier than creating in Marketo and mapping manually).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign attribution<\/h3>\n\n\n\n<p>With UTM data on Lead and Contact records, you can build Salesforce reports showing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which utm_source values generate the most pipeline<\/li>\n\n\n\n<li>Which utm_campaign names convert at the highest rate<\/li>\n\n\n\n<li>How utm_medium performance varies by product line<\/li>\n<\/ul>\n\n\n\n<p>Add UTM fields to Opportunity reports through the Contact Role relationship for true closed-loop attribution. Compare <a href=\"https:\/\/emailwarmup.com\/blog\/salesforce\/marketo-vs-pardot\/\">Marketo vs Pardot<\/a> or <a href=\"https:\/\/emailwarmup.com\/blog\/salesforce\/hubspot-vs-marketo\/\">HubSpot vs Marketo<\/a> attribution capabilities if you&#8217;re evaluating platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<p>Here are some commonly asked questions about Marketo UTM tracking:<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1769007390039\"><strong class=\"schema-faq-question\">Do UTM parameters persist across pages in Marketo?<\/strong> <p class=\"schema-faq-answer\">Not by default. Marketo only captures UTM parameters present in the URL <em>at the moment of form submission<\/em>. If someone clicks a UTM-tagged link, browses other pages, and then submits a form, the parameters are lost. Solving this requires a tracking script that stores UTM values in browser cookies and populates hidden fields on submission. Most marketing ops teams implement cookie-based persistence for accurate attribution.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769007412249\"><strong class=\"schema-faq-question\">Should I create UTM fields in Marketo or Salesforce first?<\/strong> <p class=\"schema-faq-answer\">Create them in Salesforce first, then let the sync bring them into Marketo. Going the other direction requires manual field mapping in Admin \u2192 Salesforce, which adds complexity and potential for errors. Creating in SFDC first ensures the fields sync automatically with proper mapping.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769007420675\"><strong class=\"schema-faq-question\">How many UTM fields do I actually need?<\/strong> <p class=\"schema-faq-answer\">At minimum, create temporary and last-touch fields for utm_source, utm_medium, and utm_campaign (9 fields total). Add first-touch versions if you need to compare the initial acquisition source versus the converting source. Most teams skip utm_content and utm_term unless they run extensive A\/B testing or paid search campaigns.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769007426299\"><strong class=\"schema-faq-question\">Why are my UTM values showing as blank?<\/strong> <p class=\"schema-faq-answer\">Common causes include pre-fill still enabled (overwrites with old empty values), autofill not configured correctly (wrong parameter names), or the &#8220;is not empty&#8221; filter missing from your Smart Campaign (allows blank overwrites). Check each form&#8217;s hidden field configuration and verify your Smart Campaign filters prevent blank data from processing.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769007434544\"><strong class=\"schema-faq-question\">Can I track UTM parameters on non-Marketo forms?<\/strong> <p class=\"schema-faq-answer\">Yes, but it requires coordination with your web team. Non-Marketo forms need hidden fields that capture URL parameters, and the data must be passed to Marketo via API or form handler. The Marketo field names must match exactly, and you&#8217;ll need the same Smart Campaign processing for attribution. <a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability\/how-to-check-email-deliverability\/\">Check how to verify email deliverability<\/a> if form submissions from email campaigns seem lower than expected.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>UTM tracking in Marketo captures the source, medium, and campaign information from URL parameters when leads submit forms.&nbsp; The data flows into custom fields, syncs to Salesforce, and powers attribution reporting that shows which campaigns actually generate pipeline. Marketing teams using proper UTM tracking report 15-30% improvement in campaign optimization decisions (because they finally know [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-4724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketo UTM Tracking | Capture Data On Form Submissions<\/title>\n<meta name=\"description\" content=\"Marketo UTM tracking captures source, medium, and campaign data on form submissions. 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The Marketo field names must match exactly, and you'll need the same Smart Campaign processing for attribution. <a href=\"https:\/\/emailwarmup.com\/blog\/email-deliverability\/how-to-check-email-deliverability\/\">Check how to verify email deliverability<\/a> if form submissions from email campaigns seem lower than expected.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg",3490,2221,false],"thumbnail":["https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg",150,95,false],"medium":["https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg",300,191,false],"medium_large":["https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg",768,489,false],"large":["https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg",1024,652,false],"1536x1536":["https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg",1536,977,false],"2048x2048":["https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg",2048,1303,false],"profile_24":["https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg",24,15,false],"profile_48":["https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg",48,31,false],"profile_96":["https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg",96,61,false],"profile_150":["https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg",150,95,false],"profile_300":["https:\/\/emailwarmup.com\/blog\/wp-content\/uploads\/2026\/01\/Stop-Your-Outlook-Emails-Going-To-Spam-With-An-Easy-Fix-7_11zon.jpg",300,191,false]},"uagb_author_info":{"display_name":"Daniyal Dehleh","author_link":"https:\/\/emailwarmup.com\/blog\/author\/daniyaldehleh\/"},"uagb_comment_info":0,"uagb_excerpt":"UTM tracking in Marketo captures the source, medium, and campaign information from URL parameters when leads submit forms.&nbsp; The data flows into custom fields, syncs to Salesforce, and powers attribution reporting that shows which campaigns actually generate pipeline. Marketing teams using proper UTM tracking report 15-30% improvement in campaign optimization decisions (because they finally know&hellip;","_links":{"self":[{"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/posts\/4724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/comments?post=4724"}],"version-history":[{"count":3,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/posts\/4724\/revisions"}],"predecessor-version":[{"id":5470,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/posts\/4724\/revisions\/5470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/media\/4725"}],"wp:attachment":[{"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/media?parent=4724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/categories?post=4724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emailwarmup.com\/blog\/wp-json\/wp\/v2\/tags?post=4724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}