With over 700 million users, LinkedIn is a key platform for businesses looking to market their services. But, reaching the right audience in this sea of millions of professionals can be overwhelming. This is where LinkedIn automation comes in. It helps streamline this process by automating tasks like sending connection requests and messages, saving you time and effort.

Those familiar with the fundamentals of digital marketing must have heard of Zoho – one of the largest marketing automation software out there. Folks that primarily focus on LinkedIn marketing wonder ‘Does Zoho offer LinkedIn Automation’, and if there are any better alternatives. Having been in the marketing space for more than a decade, I have used the top LinkedIn Automation tools. Here is my take on which are the best. 

Does Zoho Offer LinkedIn Automation?

Zoho is a cloud-based software like Microsoft that offers productivity tools for business and marketing automation. It works across various channels, meaning, it has something for every niche. Its marketing automation simplifies marketing tasks and helps generate leads ready for sales. So, does Zoho offer LinkedIn automation? 

Well, the answer is no. 

While Zoho has an abundance of marketing solutions ranging from SMS and Facebook to LinkedIn Sales Navigator, it does not offer LinkedIn Automation. But, there are better alternatives out there waiting to take your business to new heights.  Before we jump into that, it’s important to know why this tool is important. 

Why LinkedIn Automation?

LinkedIn Automation is useful because it automates the repetitive process of sending connection requests. Without this tool, you’d have to continue doing that on your own while simultaneously coming up with personalized messages. And this process can be extremely time-consuming. When you automate this process, you can put an end to manually sending requests and personalized messages. 

Save yourself the trouble of going through every profile you come across. With this tool, you can reduce alleviated tasks by almost a hundred percent. Here is why you need it:

• Save Time: Automate tasks like sending connection requests and messages.
• Increase Efficiency: Reach a larger audience quickly.
• Boost Networking: Expand your professional connections.
• Enhance Engagement: Manage posts and interactions more effectively. 

Now let us talk about some of the best LinkedIn Automation Tools I have come across in my decade long career.

The Best LinkedIn Automation Tools in 2024

1. Meet Alfred

Meet Alfred is an automation tool that helps you manage outreach across LinkedIn, email, and Twitter. It simplifies your sales pipeline and can save your team over 10 hours a week by automating routine tasks. This frees up your time to focus on engaging with leads and improving conversions, ultimately boosting sales.

Pros 

• Integrates seamlessly with LinkedIn.
• Automates outreach tasks efficiently.
• User-friendly interface.
• Effective for lead generation.

Cons

• Poor customer support.
• Ineffective campaign management.
• Expensive.
• Limited features.

2. Snovio

Sonvio is a popular sales and marketing outreach software that makes lead generation and management easy. This tool streamlines lead generation, communication, and sales management by automating routine tasks, allowing for efficient handling of these processes without manual intervention.

Pros 

• Highly user-friendly.
• Strong customer support.
• Helpful in various tasks.
• Effective for lead generation.
• Good range of features.

Cons

• Issues with email delivery.
• Email management can be challenging.
• Expensive.
• Missing emails.
• Frequent email errors.

3. Dripify.io

Dripify.io is a LinkedIn automation and lead generation tool for managing prospecting campaigns with automated actions and conditions. It has various features like advanced analytics, a lead response inbox, and lead export in CSV format. The tool runs on autopilot, even when your computer is off, and is compatible with LinkedIn Basic, Sales Navigator, and Recruiter Lite accounts.

Pros 

• Easy to use.
• Effective automation.
• Simple setup.
• Strong campaign management.
• Time saving.

Cons

• Expensive.
• Limited features.
• Connection Limitations.

Beyond LinkedIn Automation: Email Automation to Increase Sales

LinkedIn Automation is a great way to reach out to professionals. However, against this 700 million user base is another force to be reckoned with—email marketing. There are over 4.37 billion email users worldwide – which is six times the size of LinkedIn users. 

This is because you can reach out to a wider audience on the internet. The more audiences you reach out to, the better the sales, bringing higher return on investment. 

Did you know that you get a $36 return on investment on every dollar you spend on email marketing? This is why it is considered as one of the best marketing channels of all time. 

But, to achieve this ROI, you need to make sure your emails land in your recipients’ inboxes. If your emails constantly land in the spam folder, email service providers can flag you as spam or even blacklist you. This will harm deliverability rates and bring down your sender reputation. 

Use Email Warm Up to Increase Your ROI

The right way to go about this is by warming up your domain. When you use email warmup to do that, it notifies email services providers that your domain is legitimate. Link up your domain to email warm up and let it send out emails on your behalf to active addresses. The addresses interact with your mails by opening them, starring them and replying to your mails. This warms up your domain to email service providers, improving your sender reputation. 

The next precaution that you need to take is preventing high bounce rates. Because a high bounce rate in your mailing list brings down sender reputation and harms deliverability. If you do not clean your list, you will be sending mails to addresses that bounce your messages. 

If the bounce rate is consistently high, your domain can get blacklisted by ESPs, making it impossible for your emails to reach recipients. Sometimes, it can be too difficult to get yourself delisted, meaning, you will have to start from scratch all over again.

Protect Sender Reputation For More Visibility

Regularly cleaning your mailing list using Email Verification API filters out fake and invalid email addresses that harm your sender reputation. This also helps take precaution against being blacklisted, protecting your domain.

This way you can rest assured that your domain will have a positive sender reputation, increasing your chances of landing in your recipients’ inboxes. If you want personalized deliverability solutions for your business, feel free to speak to an email deliverability consultant for free.

Conclusion: Zoho’s LinkedIn Automation And More

While Zoho’s marketing programs are well-known, it surprisingly does not offer tools for LinkedIn Automation. But, worry not because there’s plenty of fish in the sea. There are other tools like Meet Alfred, Snovio and Dripify that you can try. 

But if you want to dive into the bigger picture and reach a wider audience, email marketing is the way to go. Keep your sender reputation afloat by maintaining deliverability rates high. Use email warmup to improve sender reputation and email verification API for deliverability rates. And if personalized solutions work best for you, then reach out a free email deliverability consultant today!

Frequently Asked Questions

1. Does Zoho offer LinkedIn automation? 

No, Zoho does not offer LinkedIn automation. While Zoho provides various marketing tools, LinkedIn automation is not one of them.

2. Why is LinkedIn automation important? 

LinkedIn automation saves time by automating tasks like sending connection requests and messages, therefore, increasing efficiency, expanding your network, and managing interactions more effectively.

3. What are some of the best LinkedIn automation tools available? 

Some recommended LinkedIn automation tools include Meet Alfred, Snovio, and Dripify.io. Each offers different features and benefits for managing LinkedIn outreach and lead generation.