If you’ve ever wondered whether your Carahsoft emails are actually being opened by recipients, you’re not alone. For those who use Carahsoft’s IT solutions to reach a broad audience, understanding the email open rate is crucial. Is your open rate high enough to land you in the inbox? Tracking this metric tells you how effective your outreach really is so that you can boost your revenue.
Typically, Carahsoft email open rate is high, as senders include well-known entities like government agencies, public sectors and academic institutions in US and Canada. However, there are bigger factors that determine this metric. Your open rates depend on your sender reputation and deliverability rates.
In my decade long experience as an email marketer, I have successfully helped many businesses improve their domain open rates. In this blog, I’ll share ways in which you can improve your email open rate to ensure you reach where your audience is—the inbox.
Carahsoft Email Open Rate: High or Low?
Carahsoft has some of the most reputable senders across US and Canada. This helps it maintain trust among email service providers. Carahsoft email open rates are usually high, given the high-profile senders that broadcast these emails. However, it can go even higher. Measuring these rates help agencies land their emails in the inbox rather than the spam folder. This also helps in bringing in the maximum revenue for themselves.
Carahsoft Email Open Rate: How to Improve It?
If you use Carahsoft and your open rates are still low, there might be certain factors influencing this. Here is how you can fix it to increase your open rates:
1. Improve Sender Reputation Using Email Warmup
If your domain or IP address has been flagged in the past for bulk spamming, it could be possible that you already have a poor sender reputation. This means your emails are not landing in the inbox and thus recipients do not open them. Which tanks down your sender reputation – and you are stuck in a vicious cycle.
To fix it, use free email warm up and warm up your domain. By using this tool, you signal to email service providers that your domain is legitimate.
Connect your domain to an email warmup service, which will send emails on your behalf to active addresses. Recipients engage with your emails by opening, starring, and replying to them. This interaction helps establish your domain’s credibility with email service providers, enhancing your sender reputation.
Email warmup also takes care of all the technical steps you need to take in order to get started. If your email address is not authenticated, it will do so for you while setting up your domain for warm up.
2. Clean Your Mailing List Using Email Verification API
Having low deliverability rates can severely damage your open rates. This means your emails are not landing in your recipients’ inboxes. If your mailing list has inactive and invalid email addresses, then it is highly likely the cause of lower deliverability rates and open rates. If your emails keep getting bounced, you may even end up on a blacklist. Unfortunately, it is not an easy process, getting yourself delisted from the blacklist. This means you will ultimately have to start from scratch again.
Therefore, you need to clean your email list using email verification API. It filters out all fake and invalid email addresses, improving deliverability rates and open rates. It also protects your domain from being blacklisted.
3. Authenticate Your Domain
Google and Yahoo have brought in new guidelines for bulk senders. This means bulk senders need to authenticate their domain by adding SPF, DKIM and DMARC records to their DNS Zone. If your domain is not authenticated yet, then email service providers will push your mails into the spam folder.
Authenticate your domain by adding SPF, DKIM and DMARC records to your DNS Zone.
- Set an SPF record to specify which IPs can send emails for your domain.
- Use a DKIM record to prevent alterations and protect against spoofing.
- Implement a DMARC record with SPF and DKIM to block unauthorized access and provide instructions in case the email is spam.
Email authentication notifies email service providers that your domain is not invalid and is, in fact, legitimate. You can go about authenticating your email manually. But, there’s a risk of making errors that can cost you your domain. Instead, speak to an email deliverability consultant for free, who can take care of all these steps.
4. Filter Out Content That Triggers Spam Filters
If your content has certain words, signs or visuals that trigger spam filters, it may lead email service providers to push your emails to the spam folder. Before hitting send, you must check email for spam triggers.
Filter out any ALL CAPS words, excessive emojis and punctuations, loud visuals, imbalanced text to image ratio, as well as certain words like ‘Free’, ‘Lottery’, ‘Exclusive’. This way you can ensure that your mails land in the inbox, leading to higher open rates.
5. Identify and Target the Right Audience
It’s possible that your target audience may be too broad, especially within the public sector. For example, if you’re running an awareness campaign about vaccinations for senior citizens, sending these emails to a younger demographic could lead to lower open rates. This mismatch happens when the content doesn’t align with the specific needs of the audience you’re aiming to reach.
To encourage a high open rate, make sure you send the mails to the right audience. If you target the audience that is interested in seeing your mails, then your open rates would naturally improve.
These are some ways in which you can ensure a high Carahsoft email open rate.
Conclusion: Increasing Carahsoft Open Rates to Boost Sales
Carahsoft emails already come with high open rates, thanks to reliable senders like government agencies and public sectors across US and Canada. However, factors like deliverability rates, content and sender reputation can heavily influence open rates.
Regardless of the software you are using, open rates can be improved by warming up your email, cleaning your mailing list, authenticating your address and optimizing your content to avoid spam triggers. And if you want personalized solutions for your business, speak to an email deliverability consultant for free.
Frequently Asked Questions
1. What is Carahsoft?
Carahsoft is a government trusted IT solutions company that helps government agencies, schools, and healthcare organizations access technology from major providers like Adobe and AWS in US and Canada.
2. Why are email open rates important?
Email open rates show how many people are engaging with your emails. High open rates mean your messages are reaching your audience effectively.
3. What factors affect Carahsoft email open rates?
Factors include domain authentication, spam trigger content, targeting the right audience, sender reputation, and deliverability rates.
4. How can I improve my email open rates?
You can improve open rates by authenticating your domain, avoiding spammy content, targeting the right audience, improving your sender reputation, and cleaning your mailing list.
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