Choosing between 50+ email blasters for your bulk email campaigns has you paralyzed — each promises the moon, but which one actually delivers?
After testing 20+ platforms against 2025’s strict sender requirements, I’ve found which ones actually work for email marketing.
As an email deliverability consultant and marketer who’s helped hundreds of businesses triple their email ROI through better email campaigns, I’ve prepared this comprehensive guide covering:
- Complete reviews of the top 20 email blasters
- Real pricing (including those sneaky overages)
- Who each platform actually works for
- Feature comparisons that matter
- Quick decision framework
Let’s help you discover which tools waste money and which ones transform your bulk email marketing.
Which email blaster fits your needs?
For those who need answers fast, I’ve condensed weeks of testing into this quick decision guide.
| Software | Best for | Free plan | Starting price | Key strength |
| Brevo | Budget-conscious teams | 100K contacts, 9K emails/mo | $9/mo | Volume-based pricing |
| MailerLite | Beginners | 1K contacts, 12K emails/mo | $10/mo | Simplicity |
| Sender | Small businesses | 2.5K contacts, 15K emails/mo | $8/mo | Generous free tier |
| ActiveCampaign | Automation lovers | 100 contacts (trial) | $15/mo | Advanced workflows |
| Omnisend | E-commerce stores | 250 contacts, 500 emails/mo | $16/mo | Abandoned cart recovery |
| Kit | Content creators | 10K contacts | $29/mo | Monetization tools |
| GetResponse | Webinar hosts | 500 contacts | $10/mo | Built-in webinars |
Your deliverability insurance policy (before choosing any email blaster)
You’re about to invest in email marketing software, but I’ve seen too many businesses pick the perfect platform only to watch their emails vanish into spam folders.
Without proper sender reputation, even the fanciest email blaster becomes an expensive mistake (trust me, I’ve rescued dozens of companies from this trap). Maxify Inbox by EmailWarmup offers:
- Dedicated IP address
- Unlimited email warmup
- Email validation and replacement
- Unlimited deliverability consultations
We can set everything up for you right away. Want to know how?
Schedule your consultation call
What are the top 20 email blasters for 2025?
Here is a detailed overview of the best 20 email blasters for 2025:
1. Brevo (formerly Sendinblue)
Starting as a transactional email provider back in 2012, Brevo quietly built something remarkable for bulk email marketing.
My agency partner switched their entire client base to Brevo last year and cut email costs by 60% (while actually improving deliverability).
Additionally, they’re now serving over 50,000 companies that discovered what we did — volume-based pricing changes everything when you have large lists but send email campaigns infrequently.
Pricing structure
Brevo keeps pricing refreshingly transparent with no surprise overages for your bulk email campaigns.
- Free plan includes 100K contacts, 9K free emails monthly, 300 daily limit
- Enterprise offers custom pricing with dedicated support
- Business starts at $18/mo base, scales with volume
- Starter costs $9/mo for 5K emails (no daily limits)
The free plan includes features that competitors like Mailchimp charge $100+ for email marketing. You get automation workflows for up to 2,000 contacts, SMS marketing on a pay-per-use basis, and even WhatsApp campaigns.
However, the daily sending limit on the free plan can frustrate businesses with time-sensitive email campaigns. Their drag-and-drop editor auto-saves every change (a lifesaver when your browser crashes mid-design), though the highlighting system takes some adjustment.
Features and capabilities
Brevo’s 99% deliverability rate comes from their actively monitored SMTP infrastructure. Furthermore, they offer 20-second delivery on all plans — crucial for transactional emails.
The platform includes over 40 responsive templates, though some feel generic. Their real strength shows in the automation recipes, pre-built workflows for common scenarios like anniversary campaigns and product purchases.
- Heat mapping (paid plans only)
- Dynamic content personalization
- GDPR and CCPA compliance tools built in
- API and webhook support for custom integrations
- Google Analytics 4 integration for revenue tracking
I helped a mid-market SaaS company migrate from HubSpot to Brevo. They kept their 1.2 million contacts but only paid for actual sends (saving $2,000 monthly). The migration took a weekend, and their open rates actually improved by 3% thanks to Brevo’s delivery optimization.
The platform works brilliantly for trigger-based campaigns. Welcome series, abandoned carts, and re-engagement campaigns run smoothly.
Nevertheless, users requiring complex, multi-branch automation might find the visual builder limiting compared to ActiveCampaign. The free plan also displays Brevo branding in emails, which some businesses find unprofessional.
2. MailerLite
MailerLite strips away the complexity that makes other platforms intimidating for email marketing beginners.
Founded with simplicity as their north star, they’ve attracted users who value clean design over feature bloat (and saved money doing it). Their approach to bulk email keeps everything straightforward without sacrificing power.
Pricing and limitations
Unlike platforms that surprise you with overages, MailerLite keeps costs predictable for your email campaigns.
- Free plan offers 1K contacts, 12K free emails monthly
- Enterprise provides custom pricing with priority support
- Advanced runs $21/mo for 1K contacts, includes everything
- Growing Business costs $10/mo for 1K contacts, unlimited emails
What makes MailerLite special goes beyond the price. Their editor shows changes instantly with inline text editing — no more preview mode confusion for your bulk email campaigns.
Moreover, the platform includes an automated resend feature for unopened emails (doubling engagement for some users). You can track international sends timezone by timezone, seeing exactly when Australian subscribers wake up to your newsletter.
Features
The free plan’s 12,000 monthly emails handle most small business needs comfortably. You get landing pages, pop-up forms, and even basic automation.
However, premium templates stay locked behind the paywall, forcing free users to build from scratch or use basic structures.
- Available in 7 languages
- Subscriber preference centers
- WordPress and Shopify plugins
- Undo function for editing mistakes
- 24/7 support even for free users (email only)
My client, an online course creator, uses MailerLite’s automation to deliver a 30-day email course. The simple workflow builder handles 5,000 students without hiccups. Setup took an afternoon, not the week she budgeted.
Nevertheless, she discovered the free plan lacks spam testing — a feature she needed once her list grew past 5,000 subscribers.
Account approval can be strict. MailerLite rejected three businesses I worked with for vague “quality” reasons, though appeals succeeded after providing more business details.
Furthermore, the platform displays a small logo in free plan emails, though it’s less obtrusive than most competitors.
3. GetResponse
GetResponse has been reinventing itself since 1997 (yes, before Google). My enterprise client chose GetResponse specifically for one feature — built-in webinars that enhance their email campaigns.
They run weekly product demos, automated follow-ups, and track everything in one platform for their bulk email marketing (previously juggling Zoom, Mailchimp, and three spreadsheets).
Pricing
GetResponse structures pricing based on the features you actually need for successful email marketing.
- Email Marketing costs $10/mo for 500 contacts
- Free plan provides 500 contacts, 2.5K free emails monthly
- Marketing Automation runs $29/mo, including sales funnels
- E-commerce Marketing charges $49/mo with abandoned cart features
- GetResponse MAX starts at $999/mo for enterprise-level email campaigns
The webinar integration alone justifies the cost for B2B companies running email campaigns. Schedule sessions, automate invitations, handle reminders, run the actual webinar, then trigger follow-up sequences — all native, no Zapier gymnastics required.
Additionally, their AI email generator writes surprisingly human subject lines for bulk email (beating my own A/B tests twice last month).
Features and limitations
GetResponse packs 500+ email templates, though many feel dated (think 2015 design trends). The visual automation workflow builder rivals enterprise tools, supporting complex branching logic and behavioral triggers.
Moreover, you get a website builder with 5GB bandwidth — enough for a basic landing page setup.
- Stock photo library with 5,000+ images
- Perfect send time AI optimization
- Conversion funnel tracking
- List scoring and tagging
- SMS marketing add-on
The free plan feels restrictive compared to competitors. No autoresponders, no automation workflows, and that 2,500 email limit disappears fast.
A nonprofit I advised burned through its monthly allowance in three days during a fundraising push. Furthermore, some interface elements feel clunky — the legacy of decades of feature additions without proper UX overhauls.
Their support team deserves special mention. Agents create personalized Loom videos explaining complex features. When my client couldn’t figure out webinar automation, support sent a 10-minute custom walkthrough within two hours.
4. ActiveCampaign
ActiveCampaign doesn’t mess around with basic bulk email — they built a marketing brain that thinks for you.
Last year, I watched a client reduce their marketing team from five people to two after implementing ActiveCampaign’s automation for their email campaigns (the software handled what three people used to do manually).
Pricing structure
ActiveCampaign prices according to sophistication level, not just contact volume for email marketing.
- Starter costs $15/mo for 1K contacts
- Trial period lasts 14 days (no forever free plan)
- Plus runs $49/mo for 1K contacts, including CRM
- Enterprise offers custom pricing with a dedicated team
- Professional charges $149/mo for 1K contacts with predictive features
The automation capabilities go deeper than anything else I’ve tested for bulk email. You can trigger campaigns based on website behavior, email engagement, CRM data, custom events, and even machine learning predictions.
Additionally, their A/B testing works on automated email campaigns — a rare feature that consistently improves conversion rates by 15-20%.
Features and limitations
The built-in CRM transforms email marketing into relationship management. Sales and marketing finally speak the same language, sharing data seamlessly. Furthermore, site tracking shows exactly which pages subscribers visit, enabling hyper-targeted follow-ups.
- Split automation paths
- Conditional content blocks
- SMS marketing integrated natively
- Lead scoring with custom algorithms
- Machine learning for send time optimization
Setting up ActiveCampaign requires commitment. My SaaS client spent three weeks building their automation workflows, but now their trial-to-paid conversion runs on autopilot. The platform identified patterns we never noticed — users who visit the pricing page twice convert 3x better with a specific email sequence.
The email editor disappoints compared to newer platforms. Templates feel basic, customization options are limited, and the preview function occasionally shows different results than actual sends. Moreover, the free plan barely exists — 100 contacts and 100 monthly sends won’t prove anything meaningful.
Also, pricing escalates quickly. That $15 starter plan jumps to $70 for 2,500 contacts, then $159 for 5,000. Add CRM features, and you’re looking at $200+ monthly. Nevertheless, businesses using the full automation suite typically see ROI within two months.
5. Sender
Sender quietly offers the most generous free plan in email marketing.
My bootstrap startup friend runs her entire bulk email operation through Sender’s free tier — 2,500 subscribers, abandoned cart automation, and zero monthly cost for email campaigns (she reinvests that saved money into Facebook ads).
Pricing
Sender keeps pricing simple and transparent for growing businesses using bulk email.
- Professional costs only $8/mo for 2.5K contacts
- Enterprise provides custom pricing with phone support
- Free tier includes 2.5K contacts, 15K free emails monthly
- Business runs $29/mo for 2.5K contacts with advanced features
The free plan includes unlimited automation workflows — not basic autoresponders, but full multi-step sequences with behavioral triggers for email marketing.
I’ve seen e-commerce stores recover thousands in abandoned carts without paying a cent. Additionally, the heatmap reporting shows exactly where people click in your email campaigns, helping optimize template layouts.
Features and limitations
Real-time analytics update as opens happen — watch your campaign performance live. The interactive countdown timer creates urgency that actually converts (18% lift in click rates for flash sales).
Moreover, automatic list moving keeps segments organized without manual intervention.
- A/B testing within automations
- Product picker for e-commerce
- 24/7 chat support on all plans
- Automatic segmentation rules
- Multi-user accounts (paid only)
The templates won’t win design awards. They work, but look generic compared to Beehiiv or Campaign Monitor.
My designer friend rewrote their templates from scratch because the defaults “looked like 2010 called.” Furthermore, integration options remain limited — major platforms only, no obscure tools.
Customer success stories speak volumes. An online boutique grew from 500 to 8,000 subscribers using only Sender’s free plan for 18 months.
Their abandoned cart recovery alone generates $3,000 monthly revenue. However, once you exceed the free tier limits, the price jump to paid plans feels steep without intermediate options.
6. Kit (formerly ConvertKit)
Kit speaks the creator language fluently because creators built it for email marketing success. Pat Flynn (Smart Passive Income) influenced its development, and that DNA shows everywhere.
My course creator colleague switched from MailChimp to Kit and doubled her course sales within three months using better email campaigns (the commerce features made the difference).
Creator-focused pricing
Kit structures pricing around creator needs for successful bulk email marketing.
- Creator Pro charges $119/mo for 1K contacts
- Newsletter plan costs $29/mo for 1K contacts
- Free tier supports up to 10K contacts with unlimited free emails
- Creator plan runs $59/mo for 1K contacts with commerce features
The free plan’s 10,000 subscriber limit beats everyone except unlimited offers for email marketing. You can sell digital products, subscriptions, and even coaching directly through Kit.
Additionally, the tagging system makes more sense than traditional lists for bulk email — subscribers can have multiple tags, creating natural segments for email campaigns.
Features and limitations
Visual automation handles complex funnels with ease. Deliver email courses, segment by interests, trigger based on purchases — all without technical knowledge. Furthermore, the community around Kit shares strategies that actually work (not theoretical fluff).
- Commerce features for digital sales
- Subscriber scoring system
- Custom fields unlimited
- Integration with creator tools
- Deliverability monitoring
The email editor frustrates designers. Text-based templates dominate, HTML customization stays minimal, and visual emails require workarounds. A client creating beautiful newsletters in Canva imports them as images because Kit’s native design tools can’t match her vision.
Pricing after the free tier stings. That jump from free to $29 for just 1,000 contacts feels aggressive. At 5,000 subscribers, you’re paying $199 monthly — more than ActiveCampaign or GetResponse. Nevertheless, creators making money from their list find the commerce features worth the premium.
Kit’s true value emerges when you’re selling, not just sending. The platform handles payments, delivery, and customer management.
One creator I know runs a $50,000/month business entirely through Kit — no separate shopping cart, no merchant account hassles.
7. Omnisend
Omnisend breathes e-commerce email marketing. While others bolt on shopping features, Omnisend built everything around selling products online through bulk email.
A Shopify store owner I consulted saw a 47% revenue increase in two months after switching from MailChimp to Omnisend for their email campaigns (the pre-built automation workflows did most of the heavy lifting).
Pricing
Omnisend prices specifically for online stores running email marketing campaigns.
- Standard costs $16/mo for 500 contacts
- Enterprise offers custom pricing with migration support
- Pro runs $59/mo for 500 contacts with advanced features
- Free plan includes 250 contacts, 500 free emails monthly, 60 SMS
The free plan includes features that cost hundreds elsewhere for bulk email — product recommendations, abandoned cart recovery, discount codes, all working immediately. Connect your store, and Omnisend starts segmenting customers automatically for email campaigns.
Additionally, the platform tracks actual revenue per campaign, not just opens and clicks.
Features and limitations
Pre-built workflows cover every e-commerce scenario. Welcome series for new customers, win-back campaigns for lapsed buyers, VIP rewards for big spenders — all templated and ready.
Furthermore, SMS and push notifications integrate seamlessly, creating true multichannel campaigns.
- 24/7 live chat support
- Revenue attribution tracking
- Product picker in email editor
- 130+ integrations with e-commerce tools
- Smart segmentation by purchase behavior
The recent free plan reduction hurts. Dropping from 1,000 to 250 contacts and cutting email allowances by half makes the free tier less attractive. My dropshipping client outgrew it in two weeks. Moreover, SMS costs add up quickly — those “free” 60 texts disappear fast, then you’re paying per message.
Analytics could go deeper. While revenue tracking excels, engagement analytics feel basic compared to dedicated analytics platforms. You’ll know what sold, but not always why.
Nevertheless, for pure e-commerce email marketing, nothing else comes close at this price point.
8. AWeber
AWeber has been sending bulk email since 1998, accumulating wisdom that shows in every feature. Their million customers aren’t chasing trends — they want reliable email marketing delivery with human support.
A local business owner I know chose AWeber solely for their email campaigns because they answer the phone at 2 AM (she tested this before signing up).
Pricing
AWeber keeps pricing consistent without surprise increases for bulk email users.
- Plus runs $20/mo for 500 contacts
- Unlimited charges $899/mo for lists over 25K
- Lite costs $12.50/mo for 500 contacts annually
- Free tier provides 500 contacts, 3K free emails monthly
Phone support on the free plan remains unmatched for email marketing. Call anytime, talk to a real person who actually helps — no script reading or endless transfers.
Additionally, their Smart Designer creates branded templates from your website URL automatically for bulk email campaigns, saving hours of design work.
Features and limitations
The Canva integration brings professional design to non-designers. Create graphics in Canva, import directly to AWeber, and send beautiful emails without learning Photoshop. Furthermore, blog RSS campaigns automatically turn your posts into newsletters.
- 600+ mobile-responsive templates
- Automated blog broadcasting
- 750+ integrations available
- AMP for interactive emails
- Split testing capabilities
AWeber’s automation feels dated compared to newer platforms. Basic autoresponders work fine, but complex behavioral workflows require workarounds. My marketing agency tried building multi-step funnels and gave up, moving to ActiveCampaign for sophisticated automation needs.
The free plan’s restrictions bite harder than expected. One email list only, meaning no segmentation flexibility. Analytics stay surface-level — opens, clicks, but no heat mapping or engagement scoring. Moreover, that AWeber logo in free emails looks more prominent than competitors’ branding.
Still, for small businesses wanting reliable basics with exceptional support, AWeber delivers. They won’t dazzle with features, but your emails reach inboxes and help arrives when needed.
9. Moosend
Moosend brings European efficiency to email marketing without the European price tag for bulk email. They’ll even send you company swag if you’re a big sender (my colleague proudly wears his Moosend hoodie to marketing conferences).
After Mailchimp’s pricing changes, thousands of businesses discovered that Moosend offers similar email campaigns for half the cost.
Pricing
Moosend rewards loyalty with discounts for your email marketing efforts.
- Pro costs $9/mo for 500 contacts
- Pro with landing pages runs $16/mo for 500 contacts
- Enterprise provides custom pricing with a dedicated manager
- Trial period offers 1K contacts with unlimited free emails for 30 days
During the trial, you access everything for bulk email — no feature restrictions, just contact limits. The marketing automation recipes provide pre-built workflows for common email campaigns.
Additionally, applying the discount code “Insider60” gets 60% off your first three months, plus another 10% for annual plans.
Features and limitations
GDPR compliance comes built-in, not bolted on. Double opt-in, data processing agreements, and EU data hosting happen automatically.
Furthermore, the helper grid visualizes email structure while building, preventing design disasters before they happen.
- Real-time analytics
- Subject line recommendations
- Landing page builder included
- Countdown timers for urgency
- Direct Mailchimp synchronization
The absence of a forever-free plan disappoints budget-conscious users. After 30 days, you pay or lose access — no reduced free tier fallback. My startup clients often test Moosend but choose competitors with permanent free options.
Support operates on European business hours. Great if you’re in London, frustrating if you’re in Los Angeles, hitting issues at 6 PM. Moreover, you need a business email to register — Gmail and Hotmail addresses get rejected, forcing some solopreneurs to create professional emails just to try the platform.
Integration options lag behind US competitors. Major platforms connect fine, but niche tools often require Zapier workarounds.
Nevertheless, for straightforward email marketing with fair pricing, Moosend delivers exactly what it promises.
10. Benchmark Email
Benchmark Email maintains that family business spirit despite serving 65,000 brands globally with its email marketing platform.
They started in 2004 when bulk email meant batch-and-blast, evolving into something more thoughtful. The support team creates personalized video responses for email campaigns — my client received a 5-minute Loom video explaining exactly how to set up her automation.
Pricing
Benchmark structures costs to support growing businesses running bulk email affordably.
- Lite costs $9.99/mo for 500 contacts
- Free plan offers 500 contacts, 3.5K free emails monthly
- Pro runs $15/mo for 500 contacts with advanced features
- Enterprise provides custom pricing with dedicated support
The image editor feels like Instagram met email marketing. Add filters, stickers, emoji overlays — features that make bulk email fun, not just functional.
Additionally, plans above 2,500 contacts include a free CRM for email campaigns, though integration feels basic compared to purpose-built CRM systems.
Features and limitations
Onboarding includes welcome videos and guided setup emails. The interface stays clean despite numerous features. Furthermore, 24/7 chat support responds quickly with actual solutions, not canned responses.
- Email survey tools
- Free small business CRM
- Image editing suite built in
- 100+ responsive templates
- 300+ integrations available
Free plan limitations frustrate growth-minded businesses. Signup forms cap at 75 subscribers daily — hit that limit during a viral moment, and you’re losing leads. The 10MB image storage fills instantly, forcing a $5/month upgrade just for pictures. Moreover, some testing showed disappointing deliverability to Outlook addresses.
Advanced features like A/B testing and detailed automation require paid plans. The free tier works for testing, but won’t scale with your business.
Nevertheless, users prioritizing support and ease of use over advanced features find Benchmark Email refreshingly straightforward.
11. HubSpot Marketing Hub
HubSpot has gone beyond basic email marketing — they’ve built an entire marketing universe for email campaigns.
A B2B client consolidated seven different tools into HubSpot, and while the monthly bill made them gasp ($800), they’re saving 20 hours weekly on integration maintenance for their bulk email alone.
Pricing
HubSpot’s pricing reflects its comprehensive nature beyond basic email marketing campaigns.
- Starter costs $20/mo for 1K contacts
- Enterprise charges $3,600/mo for 10K contacts
- Free tier supports 1M contacts with 2K free emails monthly
- Professional runs $800/mo for 2K contacts with full features
That free million-contact allowance sounds amazing until you hit the 2,000 monthly email limit for bulk email. It’s like owning a Ferrari but only getting two gallons of gas monthly.
Additionally, HubSpot branding appears prominently on all free emails for email campaigns — no subtle footer logo here.
Features and limitations
CRM, email, landing pages, forms, analytics, social media, ads — all native, all connected. No more CSV exports or broken Zapier connections. Furthermore, the AI content assistant writes decent copy (though it tends toward corporate speak).
- Full CRM with deal tracking
- Advanced workflow automation
- Landing page builder
- Social media scheduling
- Revenue attribution reporting
The learning curve feels like climbing Everest. My client needed three weeks of onboarding calls to understand basic features. HubSpot offers extensive training, but requiring training suggests interface problems. Moreover, pricing confusion runs rampant — storing contacts in both CRM and Marketing Hub might double your costs.
Cold emailing violates their terms of service. One client learned this expensively when HubSpot banned their account mid-campaign — no warnings, no appeals process that worked.
Additionally, that professional plan’s $800 monthly price assumes minimal contacts — scale up, and you’re looking at thousands monthly.
For growing businesses needing integrated marketing tools, HubSpot makes sense. The time saved on integration management and data consistency might justify the cost. However, if you just need email marketing, you’re paying for features you’ll never use.
12. Beehiiv
Beehiiv emerged from Morning Brew’s massive success in email marketing — they built what they wished existed. Newsletter writers finally have a platform that understands publishing, not just bulk email.
A newsletter friend grew from 1,000 to 25,000 subscribers in six months using Beehiiv’s recommendation network for their email campaigns (other newsletters promoted his automatically).
Pricing
Beehiiv prices according to publication growth for successful email marketing.
- Grow costs $49/mo for 5K contacts
- Scale runs $99/mo for 10K contacts
- Launch plan provides free access for 2.5K contacts
- Enterprise offers custom pricing for 100K+ contacts
The free plan includes a website builder with custom domain support for bulk email — rare at any price point.
You can publish three different newsletters, perfect for testing content strategies in email campaigns. Additionally, the recommendation network creates organic growth through newsletter swaps.
Features and limitations
Beehiiv treats newsletters like publications, not marketing campaigns. Archive pages, SEO optimization, and subscriber-only content work natively. Furthermore, referral programs and paid subscriptions integrate directly (though only on paid plans).
- Referral program tools
- Native monetization options
- Multiple publication support
- Custom domain on free plan
- Audience analytics dashboard
Missing automation on the free plan hurts. No welcome series, no drip campaigns — just broadcast sends. Writers wanting sophisticated sequences must pay immediately. Moreover, that jump from free to $49 monthly feels steep for small creators.
The platform assumes you’re building a media business. Blog writers and course creators might find the publishing focus limiting. Traditional marketing features like segmentation and tagging exist but feel secondary to content delivery.
Nevertheless, for serious newsletter publishers, Beehiiv provides infrastructure that would cost thousands to build yourself.
13. Zoho Campaigns
Zoho Campaigns makes sense if you’re already in Zoho’s ecosystem for email marketing — otherwise, it’s like buying a single chopstick. The integration with Zoho CRM transforms basic bulk email into intelligent campaigns.
My consulting client runs their entire business on Zoho, and Campaigns was the obvious choice for email campaigns (setup took minutes, not days).
Pricing
Zoho keeps costs low when bundled with its other business tools for bulk email.
- Standard costs $3/mo for 500 contacts
- Professional runs $5/mo for 500 contacts
- Free plan includes 2K contacts, 6K free emails monthly
- Pay-as-you-go offers credits for occasional email marketing
The free plan recently got worse for bulk email — halved email allowances and removed features like A/B testing. What remains works well enough for basic newsletters and email campaigns.
Additionally, if you’re using other Zoho products, data flows seamlessly between applications for email marketing.
Features and limitations
Your CRM talks to your email campaigns, which talk to your support tickets. Customer data stays consistent across all touchpoints.
Furthermore, Zoho’s workflow automation can trigger emails from any business event — invoice paid, ticket resolved, deal won.
- GDPR compliance tools
- Multi-user collaboration
- Zoho CRM native integration
- 24/7 phone support included
- Well-designed email templates
Standing alone, Zoho Campaigns disappoints. The form builder lacks drag-and-drop functionality. Automation doesn’t exist on the free plan. Moreover, some templates look dated despite recent interface updates.
Initial setup requires patience. Understanding how Campaigns connects with other Zoho apps takes time. The documentation helps, but expect a learning curve. Nevertheless, businesses already using the Zoho suite find Campaigns fills the email gap perfectly.
The real value emerges at scale. As your business adds more Zoho applications, Campaigns becomes increasingly powerful. Data from your books, CRM, and support desk enhance targeting and personalization beyond what standalone email platforms offer.
14. Constant Contact
Constant Contact focuses on small business success with a dedication to email marketing, without trendy features or Silicon Valley buzzwords.
A local restaurant owner told me Constant Contact’s support team spent two hours helping her design her first email campaigns (try getting that from MailChimp).
Pricing
Constant Contact believes in transparency with no hidden fees for your email marketing needs.
- Lite costs $12/mo for 500 contacts
- Standard runs $35/mo for 500 contacts
- Premium charges $80/mo for 500 contacts
- Trial period lasts 60 days (no permanent free plan)
Without a forever-free option, Constant Contact sits firmly in the “cheap” rather than “free” category for bulk email. The 60-day trial gives adequate testing time, but you’ll eventually pay. Additionally, pricing escalates quickly for email campaigns — 10,000 contacts cost $95 monthly on the Standard plan.
Features and limitations
Event management tools handle RSVPs, reminders, and follow-ups. Social media integration simplifies multi-channel campaigns. Furthermore, their deliverability tools actively help emails avoid spam folders — not just tracking, but prevention.
- Intuitive email builder
- Event marketing tools
- E-commerce features
- Live customer support
- Facebook ads integration
Limited A/B testing frustrates marketers. You can test subject lines, nothing else — no content variations, no send time optimization. My growth-focused clients quickly outgrow these limitations, moving to platforms with robust testing capabilities.
Template customization stays basic. You’ll create professional emails, but they’ll look like other Constant Contact users’ emails. Moreover, advanced automation exists only in theory — the tools are there, but feel clunky compared to purpose-built automation platforms.
Still, for small businesses prioritizing support over sophistication, Constant Contact delivers. Your emails reach inboxes, help arrives when needed, and the learning curve stays manageable.
15. SendPulse
SendPulse attacks email marketing from every angle simultaneously — Email, SMS, web push, chatbots, and even Viber. An e-commerce client uses SendPulse to coordinate messages across five channels for their email campaigns from one dashboard (previously managing five separate tools).
Pricing
SendPulse prices each channel separately for maximum flexibility in email marketing.
- Pro runs $9.60/mo for 500 contacts
- Standard costs $8/mo for 500 contacts
- Enterprise offers custom pricing with priority support
- Free tier provides 500 contacts, 15K free emails monthly
The free plan’s 15,000 monthly emails dwarf most competitors for bulk email. You also get web push notifications, chatbot builders, and even SMTP for transactional emails.
Additionally, each channel operates independently for email campaigns — email limits don’t affect SMS credits.
Features and limitations
Web push notifications reach customers who ignore emails. SMS gets 98% open rates for urgent messages. Furthermore, chatbots handle customer service while collecting email addresses.
- Heat map analytics
- A/B testing on all plans
- Website builder included
- Free SMTP service included
- Five communication channels
The email editor is frustrated with random bugs and slowdowns. Simple tasks like image uploads sometimes fail repeatedly. My client switched to SendPulse for multi-channel capabilities but nearly left due to editor issues.
Managing automation without a visual workflow builder feels primitive. You’ll create basic autoresponders, but complex sequences require mental gymnastics. Moreover, the interface complexity increases with each channel you activate — that Swiss Army knife has many blades to master.
For businesses committed to multi-channel marketing, SendPulse offers unmatched value. Single-channel users find better-focused alternatives elsewhere.
16. EmailOctopus
EmailOctopus strips email marketing to its essence — no fancy features, just reliable bulk email at rock-bottom prices. They built their reputation serving industries others reject.
A cryptocurrency newsletter with 50,000 subscribers saves $400 monthly using EmailOctopus for their email campaigns over mainstream alternatives.
Pricing
EmailOctopus keeps costs predictable as your email marketing grows.
- Free plan supports 2.5K contacts, 10K free emails monthly
- Pro costs $9/mo for 2.5K contacts
- Growth scales linearly with volume
Amazon SES integration provides enterprise-grade infrastructure at startup prices for bulk email. If you already use AWS, setup takes minutes.
Additionally, EmailOctopus accepts businesses that other platforms reject for email campaigns — affiliate marketers, cryptocurrency projects, and adult content (within legal bounds).
Features and limitations
The interface stays refreshingly simple. Create campaigns, send emails, check reports — nothing more, nothing less. Furthermore, API and Zapier support enable custom integrations when needed.
- Predictable pricing
- API-first architecture
- Clean, simple interface
- Accepts “difficult” industries
- Amazon SES integration option
Support disappears after 30 days on the free plan. You’re essentially alone unless you pay. Reports expire after 30 days, too — no historical data for free users.
Moreover, features most consider essential — advanced segmentation, automation workflows, landing pages — simply don’t exist.
EmailOctopus works for specific scenarios. High-volume senders with technical skills love it. Businesses in restricted industries have few alternatives. Everyone else probably needs more features than EmailOctopus provides.
17. SmartrMail
SmartrMail speaks fluent e-commerce for email marketing. Built specifically for online stores, every feature assumes you’re selling something through bulk email.
A Shopify store I consulted generated $10,000 from abandoned cart email campaigns in their first month using SmartrMail (they’d never sent recovery emails before).
Pricing
SmartrMail aligns costs with store revenue potential for email marketing success.
- Free tier includes 250 contacts, 1.25K free emails monthly
- Pricing scales with store size and sends
- Paid plans start from $19/mo
The free plan recently shrank from 1,000 to 250 contacts for bulk email, disappointing growing stores. However, automation remains fully functional for email campaigns — abandoned carts, welcome series, and win-back campaigns all work free.
Additionally, only active subscribers count toward limits, so dormant emails don’t cost money.
Features and limitations
Smart segments automatically identify VIPs, at-risk customers, and one-time buyers. No manual tagging required — SmartrMail reads purchase data and segments accordingly. Furthermore, product recommendations use actual purchase history, not random suggestions.
- Free migration service
- Direct store integrations
- Popup and form builders
- Purchase-based triggers
- Automatic segmentation rules
Missing analytics frustrate data-driven marketers. No dedicated analytics section exists (though SmartrMail promises it’s coming). You’ll see basic metrics but lack deeper insights into customer behavior. Moreover, no landing page builder means driving traffic elsewhere for lead capture.
The platform requires an online store to register — no exceptions. Blog writers and service businesses need not apply.
Nevertheless, for e-commerce businesses wanting sophisticated email marketing without complexity, SmartrMail delivers impressive results.
18. Mailjet
Mailjet solves one problem brilliantly for email marketing — unlimited contacts on the free plan.
Most platforms charge for stored contacts regardless of sending. Mailjet lets you keep millions of contacts while paying only for actual bulk email sends.
A startup founder I know stores 100,000 contacts but emails only 5,000 monthly active users for their email campaigns (saving hundreds monthly).
Pricing
Mailjet charges for emails sent, not contacts stored in your email marketing database.
- Premium runs $25/mo for 15K emails
- Essential costs $15/mo for 15K emails
- Custom provides enterprise volume pricing
- Free plan offers unlimited contacts, 6K free emails monthly
The 200 daily email limit on the free plan creates scheduling headaches for bulk email. Sending to 6,000 contacts means spreading email campaigns over 30 days.
Additionally, advanced features like automation and A/B testing only work during the 30-day trial, then disappear unless you pay.
Features
Multiple team members can work on campaigns simultaneously. Real-time collaboration prevents conflicts and speeds production. Furthermore, SMTP relay handles transactional emails alongside marketing campaigns.
- SMTP relay included
- Multi-language support
- Real-time sending stats
- Team collaboration tools
- Unlimited contact storage
Mailjet feels unfinished despite years of development. Features launch half-baked, then improve slowly. The automation workflows remain basic compared to any modern competitor.
Moreover, the platform’s identity crisis — transactional or marketing — shows in inconsistent feature development.
For teams with massive lists but modest sending needs, Mailjet makes financial sense. Everyone else finds more complete solutions elsewhere.
19. CleverReach
CleverReach brings German engineering precision to email marketing — GDPR compliance is baked into every feature.
An EU client chose CleverReach purely for compliance confidence in their email campaigns (their lawyer approved it instantly, unlike US alternatives requiring lengthy reviews).
Pricing
CleverReach prices competitively for European businesses running email marketing.
- Flex runs $30/mo for 500 contacts
- Essential costs $15/mo for 500 contacts
- Free tier provides 250 contacts, 1K free emails monthly
- Enterprise offers custom pricing with compliance support
The free plan barely qualifies as free for bulk email — 250 contacts and 1,000 monthly emails won’t sustain any real business. You’re essentially getting an extended trial for email campaigns.
Additionally, CleverReach ads appear in all free emails, and they’re not subtle.
Features and limitations
Double opt-in comes standard, not optional. Data stays in European data centers exclusively. Furthermore, GDPR tools automate compliance tasks that take hours elsewhere.
- Double opt-in standard
- Comprehensive audit logs
- Workflow-based automation
- GDPR compliance automation
- EU data residency guaranteed
Limited free features frustrate growth-focused businesses. Automation, premium templates, and advanced forms require payment. The template selection feels dated, with many non-responsive designs still available.
Moreover, the interface reflects German functionality-over-form philosophy — it works but won’t win design awards.
For EU businesses where compliance matters more than features, CleverReach provides peace of mind. American businesses find better value elsewhere unless EU data residency is mandatory.
20. Campaign Monitor
Campaign Monitor creates beautiful emails for brands that care about aesthetics in their email marketing. Their templates don’t just function — they inspire.
A luxury brand marketer told me Campaign Monitor’s designs convinced her CEO to finally approve bulk email campaigns (he hated how “cheap” other platforms looked).
Pricing
Campaign Monitor charges more but delivers exceptional design quality for email campaigns.
- Free tier limits to 5 contacts (basically a demo)
- Premier charges $149/mo for 500 contacts
- Essentials runs $19/mo for 500 contacts
- Lite costs $11/mo for 2.5K emails
That five-contact free plan is insulting for bulk email. It’s a demo, not a real free tier for email marketing. You’ll pay from day one for any meaningful use of email campaigns.
Additionally, pricing escalates rapidly — 10,000 contacts cost $139 monthly on the Essentials plan.
Features and limitations
Templates look professionally designed because they are. Real designers create them, not template factories.
Furthermore, timezone sending ensures emails arrive when recipients actually check email, not when convenient for you.
- Visual journey designer
- Beautiful email templates
- Team approval workflows
- SMS marketing integration
- Timezone-optimized delivery
Limited phone support frustrates premium-paying customers. Spending $149 monthly should include phone access, but it doesn’t. Automation capabilities lag behind cheaper competitors — basic journeys work, complex funnels don’t.
Moreover, customization limitations surprise users expecting premium flexibility at premium prices.
Campaign Monitor makes sense for design-focused brands with healthy budgets. Small businesses and solopreneurs find better value in platforms that prioritize features over aesthetics.
Making your final decision
After reviewing these 20 email blasters extensively, the pattern becomes clear — perfect doesn’t exist, but perfect-for-you does. E-commerce stores need different features than newsletter publishers. Enterprises require different support than solopreneurs.
However, one truth remains constant across all platforms: without proper email deliverability, even the best email blaster becomes worthless.
I’ve watched too many businesses choose the perfect platform, craft brilliant campaigns, then watch everything land in spam folders. Your sender reputation determines your success more than any feature or price point.
Maxify Inbox by EmailWarmup ensures your email marketing investment actually generates returns:
- Unlimited warmup protects your domain reputation
- Real deliverability monitoring shows where emails actually land
- Dedicated IPs give complete control over your sending reputation
- Expert consultations identify problems before they become disasters
- Email validation API removes dangerous addresses before they hurt you
Stop wondering why your competitors’ emails perform better and start landing in inboxes consistently.
Frequently asked questions
Here are some commonly asked questions about email blasting software:
Email blasting means sending one message to hundreds or thousands of recipients simultaneously instead of individual emails. Modern email blasters handle bulk email delivery while personalizing content, tracking engagement, and maintaining sender reputation. You can reach 1,000 customers in seconds with targeted messaging instead of spending days on manual emails.
Several platforms let you send 1,000+ free emails monthly — MailerLite offers 12K emails to 1K contacts, Sender provides 15K emails to 2.5K contacts, and Brevo allows 9K emails to 100K contacts. Sign up for any of these, import your list (must be permission-based), create your campaign, and hit send. Remember that free plans include platform branding and may limit features like automation.
Email blasts are completely legal when done correctly — you need explicit permission from recipients, include your physical address, and provide one-click unsubscribe options. CAN-SPAM Act violations cost up to $51,744 per email, so follow the rules: no misleading subject lines, honor unsubscribes within 10 days, and identify marketing messages clearly. GDPR adds stricter requirements for EU citizens, including explicit consent and data protection.
Email blaster software saves you 20+ hours weekly through automation while delivering $36 ROI for every dollar spent (better than any marketing channel). You own your list forever unlike social media followers, reach thousands instantly instead of one-by-one, and get real analytics showing exactly what drives sales. Plus, segmentation and personalization boost engagement by 300% compared to generic batch sends.
Focus on deliverability infrastructure first (SPF, DKIM, DMARC support), then ensure you get a drag-and-drop editor with mobile-responsive templates, automation workflows, and one-click unsubscribe compliance. Check integration options with your existing tools, verify support availability, and confirm the pricing scales reasonably as you grow. That amazing free plan might crush you with limitations at 5,000 subscribers.
Never buy lists (they’re poison), respect frequency expectations you set at signup, and honor unsubscribes immediately. Keep spam complaints below 0.1% and open rates above 15% by segmenting engaged subscribers from inactive ones. Clean your list quarterly, use double opt-in for quality over quantity, and remember every email carries your reputation — one bad campaign destroys months of trust-building.
Beyond email blasters, the first priority for you should be to get an email warmup service that ensures your deliverability (Maxify Inbox). Also, consider transactional services (Postmark, Mailgun) for order confirmations with 99% delivery, sales engagement platforms (Outreach) for B2B prospecting, or newsletter platforms (Substack) for paid content. Marketing automation suites (Marketo) orchestrate complete customer journeys but cost thousands monthly. SMS platforms complement email with 98% open rates — many email blasters now include SMS features anyway.
