Are you tired of watching your emails getting lost in the abyss of the spam folder? There are over 4.37 billion email users worldwide. With an increasing amount of email users annually, businesses want to make sure they stay at the top their recipients’ inboxes.
Email deliverability is an email’s ability to land in your recipient’s inbox. The more you appear in the spam box, the lower your deliverability rates—which is an absolute sales killer. This is why it is crucial for businesses to keep track of their deliverability rates.
In my ten years of email marketing experience, I have used all the top deliverability software in the industry. Here, is my take on the best and free email deliverability software.
Why is Email Deliverability So Important?
Email deliverability is one of the most important email metrics when it comes to email marketing. As a business, your goal is to reach the recipient’s inbox. If not, it can tank your sender reputation which will ultimately damage the deliverability rates of of your domain.
Email deliverability is based on 3 factors:
- The content – the actual body of your email. It should be free from any spammy content so that the email can land in your inbox.
- The authentication – the process of following proper email authentication protocols to create a safe email address. Having records like SPF, DKIM and DMARC help establish authority.
- The sender reputation – If the email service provider has a good sender reputation, then the email will automatically land in the inbox. If not, then obviously, the sender reputation is not not market
They are so important that every email deliverability software comes with this feature.
How to Improve My Email Deliverability Rates?
When you have a loyal subscriber list that keenly awaits your emails, there is not much to worry about. The problem arises when you don’t know what’s happening in your mailing list. What if most of the addresses you are sending mails to are invalid? Or simply addresses that will never open your emails again?
1. Improve Sender Reputation
Your email sender reputation is a key factor that affects your email deliverability rates. It is a metric that measures whether your email is to be delivered to the inbox or spam. If you have a high sender reputation, then your deliverability rates will be high.
You have a positive sender reputation if you have high:
- click-through rates
- open-rates
- engagement rate
- sender score
and low:
- bounce rates
- spam complaint rates
- unsubscribe rates
But if you are not there yet, you will need to use email warm up to generate a positive sender reputation. This tool helps boost the sender reputation of new domains. The goal is to gradually increase the volume of emails that are sent to a cluster of active domains.
Just hook your mailbox to email warmup and let it take care of the rest. Regularly warming up your domain does wonders for your sender reputation. It maintains a sense of consistency while slowly increasing the volume of emails it sends. The network it ascribes to reciprocates by marking the emails as important, opens them and replies to them.
This lets the ESPs know that your email address is legit, and lets it land in the inbox of email addresses you reach out to.
2. Authenticate Your Email Address
Add security records such as SPF, DKIM and DMARC in your email address before you start using it for work. This way, any emails sent through your mail address would not be flagged as spam. Email providers detect poorly authenticated addresses easily.
You can follow guidelines provided by email service providers like Google or Microsoft 365 to authenticate your respective email address. However, if this technical jargon is already tiring you out, you shouldn’t risk messing with these settings. Because you do not want to press the wrong button and have your domain gone away by the next hour.
The best alternative is to let a professional like email deliverability consultant handle it. You can consult one for free and schedule a call here.
3. Avoid Triggering Spam Filters
Make sure that your email copy contains spam-free content free of:
- Subject lines in ALL CAPS
- Spammy trigger words like ‘win’, ‘free’, ‘exclusive’, etc.
- Heavy attachments
- Complex HTML Code like JavaScript
- Excessive punctuations, dollar signs or emoticons
You can check your emails for spam using a spam checker.
4. Clean Your Mailing List
Now this is something strong that can kill your email deliverability if done wrong. If you have an email list full of suspicious addresses, clean your mailing list.
An email verification API filters out invalid and inactive email addresses from your mail list. This is important because otherwise you’ll keep targeting invalid email addresses that bounce back your mails. If this happens then your deliverability rates will take a dip because the bounce rates are going up.
So, filter out these fake, invalid addresses to protect your sender reputation.
The Best Email Deliverability Software
Having been around for ten years in the world of email marketing, I have come across my fair share of email deliverability software. The following are some of the best in my view:
1. Email Deliverability Consultant
If you are looking for a reliable tool that costs nothing, then this is exactly what you need. The Email Deliverability Consultant is your best bet at expanding your email marketing strategies.
Start by booking a free consultant call and learn more about its services. Then, get to witness hands-on industry experts drive your email marketing to a whole new level.
First, watch your deliverability score reach a new high. And as the experts gain more and more insight about your business, you can discuss different ways to expand this and bring in more leads through email marketing.
2. Instantly
Instantly helps users grow their outreach with unlimited email accounts, automatic warm-up, and AI tools. It offers features to find leads, set up campaigns, and connect email accounts to reach potential customers. Since 2021, more than 15,000 individuals and businesses have used the platform.
Pros:
- Easily streamlines email campaigns
- The user-interface is user-friendly, making it easier to navigate
- Effective customer support
Cons:
- Many may find a lot of inaccuracies in calculation of email metrics
- There is no A/B testing
- The test email functionality could be better
3. Intuit MailChimp
Intuit Mailchimp is an email marketing and automation platform designed for growing businesses. The platform offers data-driven recommendations for running multichannel campaigns through email, SMS, social media, landing pages, and advertising. It uses AI for automation.
Pros:
- It is easy to use, with a user-friendly interaface
- There are a variety of templates available
- Multiple tools for effective email marketing
Cons:
- The pricing might not be comfortable for all users
- Limited free features
- Requires a long learning-curve to understand features
Conclusion: The Best Email Deliverability Software
Let your growing business experience the power of a strategic email marketing campaign with the help of Email Deliverability Consultant. Get a hands on expert on board who can help you take your business to the next level. Schedule your free consultant call to get started today!
Frequently Asked Questions
1. Which email marketing software has the best deliverability?
In my ten years of experience as an email marketing expert, I have come across a variety of email marketing software. In my view, the following are the best:
- Email Deliverability Consultant
- Instantly
- Intuit MailChimp
2. What does email deliverability mean?
Email deliverability refers to an email address’ ability to land in a recipient’s inbox. If your mails land in the spam box, then your email deliverability rate is low.
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