Is your Klaviyo flow open rate leaving you scratching your head? It is not just a red flag for your email metrics but also a potential revenue killer. This happens because low open rates mean low deliverability rates.
Before you blame Klaviyo, consider that there are several factors—including your content, sender reputation, and email authentication—that affect Klaviyo’s flow open rates.
But don’t worry. If your Klaviyo flow open rates have been low, just know that it’s not the end of the world. With a decade of experience in flow email marketing, I’m here to share effective strategies to improve open rates along with some bonus hacks in the end!
Flow Open Rates Are Low Klaviyo: Solutions
Flow emails are automatic emails sent when someone does something, like signing up, leaving something in their cart or after having made a purchase.They typically see an open rate of 40%, significantly higher than emails sent as part of a campaign or regular marketing.
(Note: With the release of iOS 15 and other updates, Apple Mail Privacy Protection (MPP) changed how Klaviyo tracks email opens by loading the tracking pixel in advance, which may inflate your open rates.
To see if your rates are affected, create a custom report with an MPP property or check your subscriber segments.)
However, sometimes flow emails can also see a dip in open rates and that depends on a lot of factors. In this section, I will share the problems you might be facing and their fixes, to help you increase the open rates of your flow emails.
1. Authenticate Your Email Address
With the recent Google and Yahoo policies, it has become necessary for all email senders to authenticate their emails. If your email address is not authenticated, then the service providers will push your email down to the spam folder.
To fix this issue, add the following records to your Domain Name System (DNS):
- SPF (Sender Policy Framework): Verifies if the email is from an authorized server in the sender’s DNS records.
- DKIM (DomainKeys Identified Mail): Adds a digital signature to emails so the recipient can confirm they haven’t been changed.
- DMARC (Domain-based Message Authentication, Reporting & Conformance): Works with SPF and DKIM to guide how receiving servers should handle emails that fail checks and provides feedback on email delivery (nothing, quarantine or reject mails).
If you don’t want to undergo the hassle of manually authenticating your email address, use email warm up (more on this below).
2. Improve Sender Reputation With Email Warmup
A low sender reputation means your emails end up in the spam folder, harming your deliverability rates. This creates a vicious cycle where your emails don’t reach recipients, your open rates drop, leading to an even poorer sender reputation and further lowering your deliverability.
To improve your sender reputation, use free email warmup. Link your mailbox to this tool and let it handle the rest. It sends out emails on your behalf to active addresses, boosting sender reputation as they open your mails, reply and star them.
The best part is that it takes care of all the steps on your behalf, including email authentication. So, if your email address is not authenticated and your sender reputation is low, you can kill two birds with one stone using email warm up.
This could also happen if your IP address has a history of spamming and bulk-messaging. If this continues, then you could also get yourself in trouble by getting blacklisted. And once blacklisted, it is not easy to get yourself delisted.
If you don’t want to get into this technical know-how or want to get delisted, you can speak to a free email deliverability consultant who will take care of all the steps on your behalf.
3. Clean Your Mailing List Using Email Verification API
Your deliverability rates heavily depend on your sender reputation. A low sender reputation means low deliverability rates which means your emails going to spam.
This happens when you do not have a clean mailing list. If your mailing list contains email fake or invalid addresses, that means your bounce rate is high. If your bounce rate grows, your domain can end up in the blacklist.
To filter out your mailing list, use email verification API. It filters out fake and invalid email addresses, thus, lowering bounce rates. And this helps you land in your recipients’ inboxes, improving sender reputation and increasing your deliverability rates.
4. Optimize Your Content Using Spam Check
Another reason why your open rates are low is because the content in your email triggers spam filters. If your email includes these features, it’s more likely to be flagged as spam:
- Overuse of punctuation (like !!!), emojis, or special characters (such as $$$)
- Text written entirely in uppercase
- Bright colors and visuals
- Too many images
- Large attachments
- Suspicious or misleading subject lines
Before you send an email to your customers, don’t forget to run the content through a spam checker. This makes sure that your message is optimized to avoid triggering spam filters. By checking for spam triggers, you can rewrite any content that might cause issues.
Remember to also check your subject lines with the spam checker. Many people focus on the email body but forget the subject lines, so make sure you do not do the same.
Other than fixes to these problems, here are some additional hacks that you must use to increase open rates.
Flow Open Rates Are Low Klaviyo: Additional Hacks to Increase Open Rates
Here are some other ways in which you can make sure that your flow emails gain high open rates.
1. Target Your Flow Mails Effectively
Target your flow emails to the right audience using filters and splits. Flow filters let only qualified people enter the flow based on specific criteria.
Conditional splits create different paths for personalized messages based on things like purchase history or interests. For example, you can tailor a welcome series for new customers and returning customers.
For metric-triggered flows, trigger splits let you send different offers based on cart value. This way, high-value and low-value abandoners receive the right incentives.
2. Conduct A/B Testing for Better Results
Using A/B testing lets you compare different emails, like subject lines and content, to find out which one gets the most opens. By tracking results, you can improve future emails based on what works best.
For example, you can test two flow pathways by sending mails in different durations and frequencies. This helps you learn how often your audience wants to receive messages. You can also try different subject lines, like one that offers something and another that creates urgency, to see which one they like more.
3. Pick the Best Times to Send, Delay, and Message Frequency
Keep in mind that your recipients are in different time zones, so it’s best to send emails at a time that works for their local area. If you send emails too late or early, then it’s highly likely that the messages might disappear in the barrage of notifications.
You can A/B test flow branches to see when your audience opens emails most. Try best times to send cold emails (like 10 am vs. 3 pm), delays (1 day vs. 2 days after an email), and frequency (two emails a week vs. three). Using this research, you can keep track of when your audience is most likely to interact with your mails.
Lastly, keep track of your flow open rates in Klaviyo to know what is working for you and what’s not.
Conclusion: Flow Open Rates Klaviyo Fixed
If your flow open rates have been dipping lately and that has got you tensed, you’re not alone. But, worry not because you can fix this by using the hacks we have mentioned above. However, don’t forget to focus on fundamental email metrics such as sender reputation and deliverability rates. Use email warmup and email verification API to keep these metrics afloat and watch your sales boost.
To get the best results, it is better to let an expert handle all the technical stuff. Speak to an email deliverability consultant for free and receive personalized brand solutions for email marketing.
Start implementing these strategies today and watch your flow open rates soar.
Frequently Asked Questions
1. What are flow emails in Klaviyo?
Flow emails are automated messages sent based on user actions, like signing up or abandoning a cart. They usually have higher open rates compared to regular marketing emails.
2. Why are my flow open rates low in Klaviyo?
Low open rates can be due to factors like email authentication issues, a low sender reputation, poor content, or not targeting the right audience.
3. How to improve my flow open rates in Klaviyo?
To improve your flow open rates, you should evaluate your email authentication settings, work on improving your sender reputation, and optimize your content to make sure it aligns with best practices for deliverability.
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