18 Constant Contact Alternatives That You Can Switch To

After nearly 30 years in the market, Constant Contact is struggling to keep pace with newer, more agile competitors that offer better automation, smarter pricing, and features actually built for modern businesses like yours.

As a marketer and email deliverability consultant who has helped hundreds of SMB marketers escape expensive platforms while achieving up to 98% inbox rates, I’ve seen firsthand what happens when businesses make the switch to better alternatives. 

Therefore, I’ve prepped this comprehensive guide to discuss:

• 18 proven Constant Contact alternatives with detailed feature comparisons
• Honest pricing breakdowns and hidden costs you need to watch
• Real user experiences from businesses similar to yours

Let’s find the right Constant Contact alternative for your business — that cuts your costs and doubles your email performance.

Before you switch, protect your email deliverability

Most businesses don’t realize that switching platforms can trigger spam filters and hurt your sender reputation if done incorrectly (and “incorrectly” happens more often than you’d think). 

Your new platform needs time to build trust with email providers, and your domain needs proper warming. EmailWarmup.com helps reduce these migration risks with:

• Free deliverability testing to monitor your inbox rates
• Personalized email warmup that mirrors your actual sending patterns
• Real-time email spam checker that shows exactly where your emails land
• Expert migration consultations (available to all users, even free accounts)

We can set everything up for you right away. Want to know how?

Schedule your consultation call

Quick comparison of top Constant Contact alternatives

Here’s a snapshot of the top alternatives for busy marketers who need answers fast:

Platform	Best For	Starting Price	Key Strength	Main Limitation
ActiveCampaign	Advanced automation & CRM	From $15/month	Deep workflow builder	Steep learning curve
HubSpot	All-in-one marketing suite	Free plan available	Built-in CRM integration	Expensive at scale
Brevo	Multi-channel on a budget	Free plan available	Email + SMS platform	Limited e-commerce features
Omnisend	E-commerce brands	Free plan available	Omnichannel workflows	E-commerce focused only
MailerLite	Beginners & simplicity	Free plan available	Clean, intuitive interface	Basic automation
GetResponse	Webinar marketing	From $15/month	Built-in webinar hosting	Cluttered interface
Klaviyo	Shopify & data-driven brands	Free plan available	Predictive analytics	Complex for beginners
Mailchimp	Small businesses & agencies	Free plan available	Brand recognition & integrations	Expensive scaling
Moosend	Advanced features on budget	From $9/month	Full automation at low cost	Smaller support team
Kit	Content creators	Free plan available	Creator-focused features	Limited templates
Drip	E-commerce automation	$39/month	Behavioral targeting	No free plan
Campaign Monitor	Design-focused teams	From $9/month	Superior design tools	Limited automation

1. ActiveCampaign

ActiveCampaign consistently ranks as the top alternative to Constant Contact, and for good reason. 

While Constant Contact offers basic autoresponders (the kind that feel like they’re from 2010), ActiveCampaign provides sophisticated marketing automation that rivals enterprise-level platforms.

You know that frustration when you try to set up something simple in Constant Contact and end up clicking through endless menus? ActiveCampaign was built for businesses that have outgrown simple email marketing. 

The difference becomes obvious once you start using it.

ActiveCampaign’s key features

ActiveCampaign’s automation capabilities far exceed what Constant Contact offers:

• 500+ pre-built automation templates
• A/B testing for automations (not just subject lines)
• Lead scoring based on email and website behavior
• Visual automation builder with if/then logic and branching
• SMS marketing and site messaging for omnichannel campaigns
• Site tracking that triggers emails from specific page visits
• Built-in CRM with deal tracking and sales pipelines
• Advanced segmentation using multiple criteria

ActiveCampaign’s pricing

ActiveCampaign offers more value than Constant Contact’s contact-based pricing:

Plan	Price	Key Features
Starter	From $15/month (1,000 contacts)	Basic automation and email marketing
Plus	From $49/month (1,000 contacts)	CRM, custom fields, advanced automation
Professional	From $149/month (1,000 contacts)	Predictive sending, attribution
Enterprise	From $279/month (1,000 contacts)	Custom reporting, dedicated account manager

All plans include unlimited email sending, unlike Constant Contact’s send limits.

ActiveCampaign’s pros and cons

Here’s what you can expect when making the switch:

Pros	Cons
Industry-leading automation depth	Steeper learning curve than Constant Contact
Built-in CRM eliminates need for separate tools	More expensive than basic alternatives
Excellent deliverability (89.6% in 2024 EmailToolTester study)	Can feel overwhelming for simple needs
900+ integrations with business tools	Advanced features require higher-tier plans
Dedicated customer success manager on higher plans	Template library could use updates

What ActiveCampaign users say

Users consistently praise the platform’s automation power while acknowledging the learning curve. 

Marketing managers at growing companies often mention feeling like they upgraded from a basic tool to a professional system. The automation workflows that took hours to set up in Constant Contact can be created in minutes.

Users frequently mention the responsive customer support and extensive knowledge base. 

However, some note that the interface can feel cluttered when you’re first getting started (though most say this improves with familiarity).

2. HubSpot Marketing Hub

HubSpot pioneered inbound marketing and continues to lead when it comes to comprehensive marketing platforms. 

Unlike Constant Contact’s focus on email marketing, HubSpot provides a full suite of marketing, sales, and customer service tools.

The platform works best for businesses that want to consolidate their entire marketing stack into one integrated system.

While Constant Contact requires multiple integrations to achieve similar functionality, HubSpot’s tools work seamlessly together from day one.

HubSpot’s key features

HubSpot’s marketing tools far exceed what Constant Contact offers:

• Lead scoring and attribution reporting
• Live chat and chatbots with smart routing
• Marketing analytics with revenue attribution
• Social media management and monitoring tools
• Content management system for websites and blogs
• Advanced email automation with visual workflow builder
• Landing page builder with A/B testing and smart content
• Free CRM with unlimited contacts and robust management
• Sales tools including email sequences and meeting scheduling

HubSpot’s pricing

HubSpot’s pricing model differs significantly from contact-based platforms:

Plan	Price	Key Features
Free Plan	$0	CRM, email marketing (2,000 sends/month), forms, landing pages
Starter	$20/month	Email automation, ad management, basic reporting
Professional	$890/month (2,000 contacts)	Advanced automation, attribution reporting
Enterprise	$3,600/month (10,000 contacts)	Custom reporting, predictive lead scoring

The jump between tiers is significant, but each level includes substantially more functionality than comparable Constant Contact plans.

HubSpot’s pros and cons

Consider these factors when evaluating HubSpot for your business:

Pros	Cons
Generous free plan with full CRM	Expensive scaling between tiers
All tools integrate seamlessly	Can be overkill for simple email marketing
Excellent educational resources and certification programs	Deliverability performance varies
Strong analytics and attribution reporting	Learning curve for complex features
Regular feature updates and innovation	Limited customization on lower tiers

What HubSpot users say

Users often mention feeling “empowered” by the platform’s comprehensive nature. Marketing teams particularly appreciate having everything in one place rather than juggling multiple tools.

However, cost complaints are common as businesses grow. Agency owners frequently share that HubSpot’s free plan works perfectly when starting out, but the jump to Professional pricing forces a real evaluation of ROI. 

Fortunately, the attribution reporting makes it easier to justify the cost.

3. Brevo (formerly Sendinblue)

Brevo positions itself as the “multi-channel master” among Constant Contact alternatives. 

While Constant Contact charges based on contact list size, Brevo charges based on emails sent — a model that can save significant money for businesses with large lists but moderate sending volume.

The platform combines email, SMS, chat, and CRM tools in an affordable package that’s particularly appealing to European businesses (given their GDPR compliance focus) and companies wanting to test multi-channel marketing without huge upfront costs.

Brevo’s key features

Brevo’s multi-channel approach sets it apart from single-focus platforms:

• Landing page builder with A/B testing
• Transactional email service (API and SMTP)
• Live chat and WhatsApp messaging capabilities
• Email marketing with drag-and-drop editor and 40+ templates
• Marketing automation with if/then logic and conditional workflows
• Advanced segmentation and personalization tools
• Built-in CRM with deal pipeline management
• Facebook Ads and retargeting integration

Brevo’s pricing

Brevo’s pay-per-send model often costs less than Constant Contact’s contact-based pricing:

Plan	Price	Key Features
Free Plan	$0	300 emails/day, unlimited contacts, basic automation, CRM
Starter	From $9/month	5,000 emails/month, no daily limit, basic support
Business	From $18/month	5,000 emails/month, advanced statistics, A/B testing
Enterprise	Custom pricing	High-volume sending, dedicated IP, priority support

All paid plans include access to SMS marketing as a paid add-on (not included by default), plus multi-channel capabilities that would cost extra with Constant Contact.

Brevo’s pros and cons

Here’s what you can expect from Brevo’s approach:

Pros	Cons
Pay-per-send pricing saves money for many businesses	Slower interface compared to some competitors
True multi-channel platform (email, SMS, chat)	Limited template customization options
Generous free plan with full contact storage	Customer support can be slow on lower tiers
Strong GDPR compliance and European data centers	E-commerce integrations less developed than specialists
Transactional emails included at no extra cost	Automation builder could be more intuitive

What Brevo users say

Users consistently praise Brevo’s value proposition and multi-channel capabilities. 

The pay-per-send model resonates particularly well with businesses that maintain large prospect lists but send targeted campaigns.

Nonprofit managers often explain how they maintain 15,000+ contacts but only send 2-3 campaigns per month. 

With Constant Contact, they were paying for list size regardless of usage. Brevo cuts costs by 60% while providing SMS capabilities they never had before.

4. Omnisend

Omnisend was built specifically for e-commerce businesses, and that focus shows in every feature.

While Constant Contact tries to serve all industries, Omnisend dedicates itself exclusively to helping online retailers increase sales through sophisticated multi-channel campaigns.

The platform integrates deeply with Shopify, WooCommerce, and other e-commerce platforms to automatically sync customer data, purchase history, and browsing behavior. 

For online stores, Omnisend often delivers better results than generalist platforms like Constant Contact.

Omnisend’s key features

Omnisend’s e-commerce specialization provides features that general platforms can’t match:

• Google and Facebook Ads integration for retargeting
• SMS, email, and push notifications in unified campaigns
• Browse abandonment tracking and recovery campaigns
• Discount code generation and management directly in campaigns
• Advanced cart abandonment sequences with dynamic product displays
• Product recommendation engine using purchase history and browsing data
• Revenue tracking and ROI reporting for individual campaigns and automations
• Segmentation based on purchase behavior, customer lifetime value, and engagement
• Pre-built automation workflows for e-commerce (welcome, cart abandonment, post-purchase)

Omnisend’s pricing

Omnisend’s pricing reflects its e-commerce focus and multi-channel capabilities:

Plan	Price	Key Features
Free Plan	$0	250 contacts, 500 emails/month, 60 SMS/month (with $1 credit)
Standard	$16/month	500 contacts, 6,000 emails/month, unlimited SMS
Pro	$59/month	500 contacts, 12,000 emails/month, advanced reporting
Enterprise	Custom pricing	High-volume stores, dedicated success manager

All plans include multi-channel capabilities that would require multiple tools with other platforms.

Omnisend’s pros and cons

Consider these factors when evaluating Omnisend for your online store:

Pros	Cons
Built specifically for e-commerce with relevant features	Limited functionality for non-e-commerce businesses
Multi-channel campaigns (email, SMS, push) in single workflows	Pricing can escalate quickly with contact growth
Deep integration with major e-commerce platforms	Learning curve for advanced segmentation features
Advanced automation includes conditional logic and delays	Template library is smaller than generalist platforms
Strong revenue attribution and ROI tracking	Support quality varies by plan level

What Omnisend users say

E-commerce store owners consistently report higher conversion rates and average order values after switching to Omnisend from general platforms like Constant Contact.

Shopify store owners often share that Constant Contact felt like forcing a square peg into a round hole for their online store. 

Omnisend’s cart abandonment sequences alone can recover 20% more sales in the first month. The SMS integration means they can reach customers who ignore emails.

However, service-based businesses often find Omnisend’s e-commerce focus limiting for their needs.

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5. MailerLite

MailerLite has built a loyal following by focusing on simplicity without sacrificing essential features. 

While platforms like ActiveCampaign can feel overwhelming, MailerLite maintains an intuitive interface that beginners can master quickly.

The platform particularly appeals to content creators, small businesses, and anyone who wants powerful email marketing without complexity. 

MailerLite’s generous free plan and transparent pricing make it an attractive alternative for businesses tired of Constant Contact’s escalating costs.

MailerLite’s key features

MailerLite proves that simple doesn’t mean basic:

• Website builder for simple business sites
• Marketing automation with visual workflow builder
• Drag-and-drop email editor with responsive templates
• Survey tool for collecting feedback and lead generation
• Landing page builder with custom domains and pop-ups
• Advanced segmentation using subscriber behavior and custom fields
• Signup forms with advanced targeting and display rules
• Detailed analytics with click maps and geographic data
• A/B testing for subject lines, content, and send times
• Email verification through MailerCheck integration

MailerLite’s pricing

MailerLite’s transparent pricing eliminates the surprises common with other platforms:

Plan	Price	Key Features
Free Plan	$0	500 subscribers, 12,000 emails/month, automation, landing pages
Growing Business	$10/month	1,000 subscribers, unlimited emails, priority support
Advanced	$20/month	1,000 subscribers, Facebook integration, custom domains
Enterprise	Custom pricing	High-volume senders, dedicated IP, account manager

Unlike Constant Contact, MailerLite doesn’t charge extra for automation or advanced features.

MailerLite’s pros and cons

Here’s what you can expect when choosing MailerLite:

Pros	Cons
Extremely user-friendly interface	Automation capabilities less advanced than specialists
Generous free plan with core features included	Limited CRM functionality compared to all-in-one platforms
Transparent pricing with no hidden costs	Smaller template library than larger competitors
Fast, responsive email editor	Integration options fewer than established platforms
Good deliverability rates and list management tools	Customer support limited on free plan

What MailerLite users say

Users consistently mention the platform’s ease of use and fair pricing. The clean interface and straightforward feature set appeal to marketers who want results without complexity.

Freelance consultants often note that after struggling with Constant Contact’s clunky automation builder, MailerLite feels like breathing fresh air. 

Setting up welcome sequences takes 15 minutes versus hours with previous platforms. Sometimes simpler really is better.

However, users with complex automation needs sometimes outgrow MailerLite and migrate to more sophisticated platforms as their businesses scale.

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6. GetResponse

GetResponse positions itself as the webinar marketing specialist among email platforms. 

While most competitors treat webinars as an afterthought or require integrations, GetResponse includes professional webinar hosting as a core feature.

The platform appeals to businesses using webinars for lead generation, product demos, or customer education. 

GetResponse also offers conversion funnel tools that help businesses create complete marketing systems rather than just email campaigns.

GetResponse’s key features

GetResponse’s webinar and conversion focus differentiates it from general email platforms:

• Email marketing with 120+ mobile-responsive templates
• AI-powered send time optimization and content suggestions
• Built-in webinar hosting for up to 1,000 attendees (depending on plan)
• Conversion funnel builder combining landing pages, emails, and payments
• E-commerce tools including abandoned cart recovery and product recommendations
• Marketing automation with visual workflow builder and behavioral triggers
• Advanced segmentation using engagement data and custom fields
• Autofunnel feature for complete automated sales processes
• A/B testing for campaigns and landing pages

GetResponse’s pricing

GetResponse’s pricing includes webinar capabilities that would cost extra with other platforms:

Plan	Price	Key Features
Email Marketing	From $15/month	1,000 contacts, email marketing, unlimited landing pages
Marketing Automation	From $49/month	1,000 contacts, workflows, webinars for 100 attendees
Ecommerce Marketing	From $99/month	1,000 contacts, e-commerce features, webinars for 300
Max	From $1,165/month	1,000 contacts, webinars for 1,000, dedicated support

The webinar functionality alone often justifies the cost difference versus cheaper alternatives.

GetResponse’s pros and cons

Consider these factors when evaluating GetResponse for your business:

Pros	Cons
Built-in webinar hosting eliminates need for separate tools	Interface can feel cluttered with many features
Conversion funnel builder creates complete marketing systems	Customer support quality varies by plan level
Strong automation capabilities with advanced triggers	Learning curve for utilizing all available features
Comprehensive e-commerce features on higher plans	Pricing escalates quickly with contact growth
Regular feature updates and platform improvements	Template designs could be more modern

What GetResponse users say

Users who take advantage of GetResponse’s webinar capabilities tend to be extremely satisfied, while those focused purely on email marketing sometimes find the platform overwhelming.

B2B sales directors often explain how they run monthly product demos and GetResponse eliminated their need for separate webinar tools while improving follow-up automation. 

The integration between webinar attendance and email sequences is seamless — something they could never achieve with separate tools.

However, businesses that don’t use webinars might find better value with more focused email platforms.

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7. Klaviyo

Klaviyo has become the gold standard for data-driven e-commerce email marketing. 

While Constant Contact provides basic segmentation, Klaviyo uses artificial intelligence and predictive analytics to create highly personalized campaigns that drive revenue.

The platform integrates deeply with Shopify, WooCommerce, and other e-commerce systems to track every customer interaction and predict future behavior. 

For growing online stores, Klaviyo often delivers significantly higher ROI than general email platforms.

Klaviyo’s key features

Klaviyo’s data science approach sets it apart from traditional email platforms:

• Custom metric tracking for business-specific KPIs
• Predictive send-time optimization for maximum engagement
• Advanced A/B testing with statistical significance calculations
• Multi-channel campaigns combining email, SMS, and push notifications
• AI-powered predictive analytics for customer lifetime value and churn risk
• Revenue attribution tracking down to individual campaigns and automations
• Dynamic product recommendations based on individual customer preferences
• Real-time personalization that adapts content based on recent customer activity
• Advanced segmentation using purchase history, browsing behavior, and engagement data

Klaviyo’s pricing

Klaviyo’s pricing reflects its advanced capabilities and e-commerce focus:

Plan	Price	Key Features
Free Plan	$0	250 profiles, 500 email sends, basic automation
Email Plan	From $45/month	251-500 contacts, advanced automation, unlimited segmentation
Email and SMS	From $60/month	251-500 contacts, SMS credits, multi-channel campaigns

Pricing scales with contact count and SMS usage, but the platform’s ROI often justifies higher costs for e-commerce businesses.

Klaviyo’s pros and cons

Here’s what to expect when considering Klaviyo for your e-commerce business:

Pros	Cons
Unmatched data analytics and predictive insights	Steep learning curve for advanced features
Deep e-commerce platform integrations	Expensive scaling for large contact lists
Multi-channel campaigns with unified reporting	Limited functionality for non-e-commerce businesses
Advanced personalization drives higher conversion rates	Complex interface can overwhelm beginners
Strong revenue attribution and ROI tracking	Customer support varies by plan level

What Klaviyo users say

E-commerce brands consistently report significant revenue increases after implementing Klaviyo’s advanced segmentation and predictive features.

Direct-to-consumer brand managers often share how Klaviyo’s predictive analytics identified customers at risk of churning before they stopped buying. Retention campaigns now recover 25% of potential lost customers — something impossible with basic platforms like Constant Contact.

However, businesses without substantial e-commerce data often find Klaviyo’s capabilities underutilized for their simpler needs.

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8. Mailchimp

Mailchimp remains one of the most recognizable names in email marketing, though its positioning has shifted significantly over the years. 

While once known for simplicity and affordability, Mailchimp now focuses on being an all-in-one marketing platform for small businesses and agencies.

The platform offers more features than Constant Contact but can become expensive as contact lists grow. 

Mailchimp’s strength lies in its extensive integrations, professional templates, and comprehensive analytics that help businesses understand their audience better.

Mailchimp’s key features

Mailchimp’s evolution into a marketing platform provides comprehensive tools:

• AI-powered content optimizer and send time recommendations
• Social media ad management for Facebook and Instagram campaigns
• Advanced analytics with revenue attribution and customer journey mapping
• Audience insights and segmentation based on engagement and demographics
• Professional email templates with customizable designs and brand management
• E-commerce tools, including product recommendations and purchase tracking
• Advanced email automation with behavioral triggers and conditional logic
• Survey and form builder for lead generation and feedback collection
• Landing page builder with A/B testing and conversion tracking

Mailchimp’s pricing

Mailchimp’s pricing has become more complex as features have expanded:

Plan	Price	Key Features
Free Plan	$0	500 contacts, 1,000 monthly emails, basic templates
Essentials	From $13/month	A/B testing, custom branding, 24/7 support
Standard	From $20/month	Advanced automation, retargeting ads, behavioral targeting
Premium	From $350/month	Advanced segmentation, multivariate testing, dedicated support

The pricing jumps significantly between tiers, and many features require higher-level plans. Note that Mailchimp bills for subscribed, unsubscribed, and non-subscribed contacts.

Mailchimp’s pros and cons

Consider these factors when evaluating Mailchimp for your business:

Pros	Cons
Comprehensive marketing platform beyond just email	Expensive scaling compared to focused platforms
Extensive template library and design options	Complex pricing structure with feature restrictions
Strong analytics and reporting capabilities	Customer support quality varies by plan level
300+ integrations with business tools	Automation builder less intuitive than some competitors
Regular feature updates and platform improvements	Contact counting includes unsubscribed users

What Mailchimp users say

Users appreciate the platform’s comprehensive nature but often express frustration with pricing complexity and feature limitations on lower tiers.

Agency owners frequently note that Mailchimp’s templates and analytics are excellent, but the pricing becomes problematic when managing multiple client accounts. 

Many have started recommending more focused alternatives for clients who primarily need email marketing without all the additional features.

Businesses often start with Mailchimp’s free plan but migrate to alternatives as they encounter pricing or feature limitations.

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9. Moosend

Moosend has positioned itself as the “advanced features at budget prices” alternative to expensive platforms like Constant Contact. 

The company focuses on providing enterprise-level automation and personalization tools at prices that small businesses can afford.

While less known than larger competitors, Moosend consistently receives high user satisfaction ratings for its combination of powerful features and responsive customer support. 

The platform particularly appeals to businesses that want sophisticated automation without paying premium prices.

Moosend’s key features

Moosend’s feature set rivals much more expensive platforms:

• GDPR compliance tools and data management features
• Landing page builder with conversion optimization tools
• Email list verification and cleaning tools for better deliverability
• Advanced analytics with revenue tracking and customer lifetime value
• Real-time personalization using website behavior and purchase history
• Advanced segmentation with unlimited custom fields and behavioral triggers
• Advanced marketing automation with visual workflow builder and conditional logic
• A/B testing for subject lines, content, send times, and entire automation sequences
• E-commerce features, including product recommendations and abandoned cart recovery

Moosend’s pricing

Moosend’s pricing strategy focuses on providing maximum value at competitive rates:

Plan	Price	Key Features
Free Trial	$0	30 days with full feature access (no contact limits during trial)
Pro Plan	From $9/month	500 contacts, unlimited emails, full automation, premium support
Enterprise	Custom pricing	High-volume senders, dedicated IP, advanced integrations

The Pro plan includes features that often require premium tiers with other platforms.

Moosend’s pros and cons

Here’s what you can expect from Moosend’s approach:

Pros	Cons
Advanced automation features at budget-friendly prices	Smaller brand recognition than established competitors
Unlimited email sending on all paid plans	Limited template library compared to larger platforms
Comprehensive free trial with full feature access	Integration options fewer than industry leaders
Responsive customer support across all plan levels	Learning curve for advanced automation features
Regular feature updates and platform improvements	Delivery reporting could be more detailed

What Moosend users say

Users consistently praise the platform’s value proposition and customer service quality. Many mention switching from more expensive platforms without losing functionality.

Marketing consultants often share how Moosend provides ActiveCampaign-level automation at MailerLite prices. 

The 30-day trial lets teams fully test the platform before committing, and their support team helps migrate complex workflows without any hiccups.

Users occasionally mention wanting more template options and broader integration choices, but overall satisfaction remains high.

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10. Kit (ConvertKit)

Kit (formerly ConvertKit) was built specifically for content creators, bloggers, and online course creators. 

While Constant Contact targets general business users, Kit focuses exclusively on helping creators monetize their audiences through email marketing.

The platform’s creator-centric approach shows in features like referral programs, subscriber tagging based on interests, and integration with course platforms and digital product sales tools. 

For creators and coaches, Kit often provides better results than general business platforms.

Kit’s key features

Kit’s creator focus provides unique functionality for content-based businesses:

• Broadcast scheduling and RSS-to-email automation for content creators
• Segmentation based on purchase history, interests, and engagement levels
• Deliverability tools and reputation management specifically for creator content
• Subscriber tagging system based on interests and engagement rather than demographics
• Visual automation builder designed for creator workflows (welcome sequences, product launches)
• Simple A/B testing focused on creator needs rather than complex business metrics
• Integration with course platforms, membership sites, and digital product tools
• Creator referral system that rewards subscribers for bringing new sign-ups
• Landing page builder optimized for lead magnets and course sign-ups

Kit’s pricing

Kit’s pricing reflects its focus on individual creators and small creator businesses:

Plan	Price	Key Features
Free Plan	$0	1,000 subscribers (landing pages and forms, limited automation)
Creator Plan	From $29/month	300 subscribers, full automation, unlimited landing pages
Creator Pro	From $59/month	300 subscribers, advanced reporting, subscriber scoring

Pricing scales with subscriber count but remains creator-friendly compared to business-focused platforms.

Kit’s pros and cons

Consider these factors when evaluating Kit for your creator business:

Pros	Cons
Built specifically for creators with relevant features	Limited templates compared to design-focused platforms
Excellent automation for creator workflows and product launches	Not ideal for traditional businesses or e-commerce
Strong integration with creator economy tools and platforms	Advanced features require Creator Pro plan
Good deliverability and reputation management for creator content	Learning curve for users unfamiliar with creator marketing
Responsive support team familiar with creator challenges	Reporting capabilities less comprehensive than business platforms

What Kit users say

Creators consistently praise Kit’s understanding of their unique marketing needs, while traditional businesses often find the platform limiting.

Course creators often explain that Kit understands their students are different from typical business customers. 

The automation workflows make sense for how they launch courses and nurture their community. Constant Contact feels like using a hammer when they need a scalpel.

However, businesses outside the creator economy often find Kit’s specialized focus too narrow for their broader marketing needs.

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11. Drip

Drip was built from the ground up for e-commerce businesses that want sophisticated automation without enterprise complexity. 

While platforms like Constant Contact offer basic e-commerce features as add-ons, Drip makes e-commerce the central focus of every feature.

The platform focuses on behavioral email marketing, using customer actions and purchase data to trigger highly relevant campaigns. 

For online retailers serious about email marketing ROI, Drip often delivers superior results compared to general business platforms.

Drip’s key features

Drip’s e-commerce specialization provides advanced functionality for online retailers:

• A/B testing for automation workflows, not just individual campaigns
• Integration with major e-commerce platforms for real-time data synchronization
• Customer lifecycle automation from first visit through repeat purchase and loyalty
• Product recommendation engine using collaborative filtering and purchase history
• Multi-channel campaigns combining email and SMS with unified customer profiles
• Revenue tracking and attribution for individual campaigns and automation workflows
• Advanced customer segmentation using lifetime value, purchase frequency, and preferences
• Advanced cart abandonment sequences with dynamic product displays and personalized offers
• Behavioral automation triggers based on website activity, purchase history, and engagement patterns

Drip’s pricing

Drip’s pricing reflects its advanced e-commerce capabilities:

Plan	Price	Key Features
14-day Free Trial	$0	Full feature access with up to 100 contacts
Basic Plan	$39/month	2,500 contacts, full automation, e-commerce features
Pro Plan	$89/month	2,500 contacts, SMS marketing, advanced segmentation
Enterprise	Custom pricing	High-volume stores, dedicated success manager

All plans include unlimited email sending and full access to e-commerce features.

Drip’s pros and cons

Here’s what to expect when choosing Drip for your e-commerce business:

Pros	Cons
Advanced e-commerce automation with behavioral triggers	No free plan available (only trial)
Revenue attribution and ROI tracking built for online retailers	Limited functionality for non-e-commerce businesses
Deep integration with major e-commerce platforms	Higher starting price than general email platforms
Multi-channel campaigns with unified customer profiles	Learning curve for advanced automation features
Dedicated e-commerce support team familiar with online retail	Template library smaller than design-focused competitors

What Drip users say

E-commerce businesses consistently report significant revenue increases after implementing Drip’s behavioral automation and segmentation features.

Online retailers often share how Drip’s behavioral triggers identify customers showing purchase intent before they even add items to cart. 

Browse abandonment campaigns now generate 15% more sales than old cart abandonment emails ever did with Constant Contact.

However, service-based businesses and non-e-commerce companies often find Drip’s specialization too narrow for their needs.

12. Campaign Monitor

Campaign Monitor has built its reputation on superior email design tools and template quality. 

While platforms like Constant Contact provide basic templates, Campaign Monitor focuses on helping businesses create visually stunning campaigns that stand out in crowded inboxes.

The platform particularly appeals to agencies, design-conscious brands, and businesses where email aesthetics matter as much as functionality. 

Campaign Monitor’s design tools and client management features make it a strong choice for marketing agencies managing multiple accounts.

Campaign Monitor’s key features

Campaign Monitor’s design focus provides tools for creating professional email campaigns:

• Automation workflows with visual builder and conditional logic
• Time zone delivery and send time optimization for global audiences
• Advanced personalization using subscriber data and behavioral triggers
• Drag-and-drop email builder with advanced design controls and custom CSS support
• Client management tools for agencies handling multiple accounts with separate billing
• Deliverability tools, including spam testing and inbox preview across major email clients
• Advanced segmentation using engagement data, custom fields, and behavioral triggers
• Professional template library with modern, responsive designs across multiple industries
• A/B testing for subject lines, content, and send times with statistical significance reporting

Campaign Monitor’s pricing

Campaign Monitor’s pricing reflects its focus on professional design and agency features:

Plan	Price	Key Features
Basic Plan	From $9/month	500 contacts, unlimited emails, basic automation
Unlimited Plan	From $29/month	500 contacts, advanced automation, A/B testing
Premier Plan	From $149/month	500 contacts, advanced segmentation, countdown timers
Enterprise	Custom pricing	Large accounts, dedicated support, advanced reporting

Agency plans include client management features and white-label options.

Campaign Monitor’s pros and cons

Consider these factors when evaluating Campaign Monitor for your business:

Pros	Cons
Superior email design tools and template quality	Higher pricing than basic email platforms
Excellent client management features for agencies	Automation capabilities less advanced than specialists
Strong deliverability and inbox placement rates	Learning curve for advanced design features
Professional support with dedicated account managers	Integration options fewer than larger platforms
Regular template updates and design trend incorporation	E-commerce features limited compared to specialists

What Campaign Monitor users say

Users consistently praise Campaign Monitor’s design capabilities and template quality, particularly agencies and brands where visual presentation matters.

Creative agency directors often note that clients choose them partly for email design quality, and Campaign Monitor helps deliver campaigns that look professionally designed every time. The client management features also streamline workflow across multiple accounts.

However, businesses prioritizing automation over design sometimes find better value with more feature-comprehensive platforms.

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13. SendPulse

SendPulse offers multi-channel marketing combining email, SMS, web push notifications, and chatbots in one affordable platform. 

Their pay-as-you-go pricing model can save money for businesses with irregular sending patterns, making it an attractive alternative to Constant Contact’s contact-based pricing.

The platform particularly appeals to businesses wanting to explore multi-channel marketing on a budget without committing to expensive specialized tools for each channel.

SendPulse’s key features

SendPulse’s multi-channel approach provides comprehensive marketing tools:

• A/B testing for email campaigns and automation sequences
• Advanced segmentation using behavior and engagement data
• Chatbot builder for Facebook Messenger, Telegram, and WhatsApp
• Transactional email service for order confirmations and notifications
• Email marketing with drag-and-drop editor and automation workflows
• SMS marketing with automated campaigns and two-way messaging
• CRM functionality with contact management and deal tracking
• Web push notifications for website visitors and mobile users
• Landing page builder with conversion optimization tools

SendPulse’s pricing

SendPulse’s flexible pricing accommodates different business models:

Plan	Price	Key Features
Free Plan	$0	500 contacts, 15,000 emails/month, basic automation
Email Plan	From $8/month	Pay-as-you-go or monthly subscription options
Pro Plan	From $36/month	Multi-channel campaigns, advanced automation
Enterprise	Custom pricing	High-volume sending, dedicated support

The pay-as-you-go option works well for businesses with irregular sending patterns.

SendPulse’s pros and cons

Here’s what to expect when choosing SendPulse for your multi-channel marketing:

Pros	Cons
True multi-channel platform (email, SMS, push, chat)	Interface can feel slower compared to specialized platforms
Flexible pay-as-you-go pricing model	Template customization options are limited
Generous free plan with advanced features included	Customer support quality varies by plan level
Built-in CRM eliminates need for separate tools	Learning curve for utilizing all available channels
Regular feature updates and platform improvements	Integration options fewer than established platforms

What SendPulse users say

Users appreciate SendPulse’s multi-channel capabilities and affordable pricing structure. 

Small businesses often mention being able to test different marketing channels without separate tool subscriptions.

Tourism companies and banks frequently choose SendPulse for its versatile communication channels and phone support in multiple languages. 

The platform allows them to reach customers through their preferred communication method without managing multiple vendor relationships.

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14. AWeber

AWeber is one of the original email marketing platforms, focusing on reliability and deliverability for small businesses. 

While not as feature-rich as newer platforms, it provides solid email marketing basics with excellent customer support and a strong reputation for inbox placement.

The platform appeals to small businesses wanting reliable email marketing without complexity, particularly those who value responsive customer support and a proven deliverability track record.

AWeber’s key features

AWeber’s focus on fundamentals provides reliable email marketing tools:

• Email verification and list cleaning tools
• Mobile app for managing campaigns on the go
• A/B testing for subject lines, content, and send times
• Landing page builder with mobile-responsive designs
• Drag-and-drop email builder with professional templates
• Signup forms with advanced targeting and integration options
• Detailed analytics with opens, clicks, and engagement tracking
• Marketing automation with autoresponders and behavioral triggers
• Advanced segmentation using subscriber behavior and custom fields

AWeber’s pricing

AWeber’s straightforward pricing focuses on simplicity:

Plan	Price	Key Features
Free Plan	$0	500 subscribers, 3,000 emails/month, basic automation
Pro Plan	From $16/month	Unlimited emails, advanced automation, priority support
Premium Support	From $59/month	Phone support, advanced reporting, migration assistance

All plans include access to templates, automation, and integrations.

AWeber’s pros and cons

Consider these factors when evaluating AWeber for your business:

Pros	Cons
Excellent deliverability and reputation for inbox placement	Fewer advanced features compared to modern platforms
Responsive customer support with phone and chat options	Template designs feel dated compared to competitors
Simple, reliable platform perfect for email marketing basics	Automation capabilities less sophisticated than specialists
Strong integration with popular business tools	Pricing becomes expensive for larger lists
Regular webinars and educational resources	Limited multi-channel capabilities

What AWeber users say

Small business owners consistently praise AWeber’s reliability and customer support quality. 

Many mention choosing the platform specifically for its reputation for getting emails delivered to inboxes rather than spam folders.

Service-based businesses often share that AWeber’s simplicity allows them to focus on their core business instead of learning complex marketing automation. 

The responsive customer support helps solve problems quickly without requiring technical expertise.

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15. Benchmark Email

Benchmark Email provides solid email marketing features with a focus on ease of use and customer support. 

Their free plan includes automation features that many competitors charge for, making it an attractive option for nonprofits and small businesses with limited budgets.

The platform particularly appeals to organizations that need professional email marketing capabilities without the complexity or cost of enterprise-level solutions.

Benchmark Email’s key features

Benchmark Email’s comprehensive feature set includes essentials for effective email marketing:

• Email verification and list management tools
• Landing page builder with conversion tracking
• Social media integration for campaign promotion
• Signup forms and pop-ups with targeting options
• A/B testing for subject lines and content optimization
• Drag-and-drop email editor with customizable templates
• Detailed reporting with engagement and performance metrics
• Marketing automation with welcome series and behavioral triggers
• Advanced segmentation using engagement data and custom fields

Benchmark Email’s pricing

Benchmark Email’s pricing structure accommodates different organization sizes:

Plan	Price	Key Features
Free Plan	$0	500 contacts, 3,500 emails/month, automation, A/B testing
Pro Plan	From $13/month	Unlimited emails, advanced automation, priority support
Enterprise	Custom pricing	High-volume sending, dedicated account management

The free plan includes automation and A/B testing features that competitors often restrict to paid plans.

Benchmark Email’s pros and cons

Here’s what to expect when choosing Benchmark Email:

Pros	Cons
Free plan includes automation and A/B testing features	Deliverability rates not as strong as specialized platforms
User-friendly interface with intuitive campaign creation	Limited advanced features compared to comprehensive platforms
Responsive customer support with phone, email, and chat	Template library smaller than design-focused competitors
Good value for nonprofits and small organizations	Integration options fewer than established platforms
Regular feature updates and platform improvements	Automation capabilities less sophisticated than specialists

What Benchmark Email users say

Nonprofit organizations and small businesses frequently praise Benchmark Email’s generous free plan and straightforward approach to email marketing.

Small business owners often mention appreciating the platform’s simplicity and the ability to get professional-looking campaigns running quickly without a steep learning curve. 

The free automation features help them nurture leads even with limited budgets.

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16. EngageBay

EngageBay combines email marketing, CRM, and help desk tools in an all-in-one platform aimed at small businesses. 

While not as polished as specialized tools, it provides good value for businesses wanting multiple tools in one affordable platform without managing separate vendor relationships.

The platform particularly appeals to small businesses that need basic CRM functionality alongside their email marketing efforts, eliminating the need for separate tool subscriptions.

EngageBay’s key features

EngageBay’s all-in-one approach provides multiple business tools:

• Integration with popular business applications
• Email marketing with templates and automation workflows
• Analytics and reporting across marketing, sales, and support
• CRM with contact management, deal tracking, and sales pipelines
• Help desk functionality with ticket management and customer support
• Marketing automation with behavioral triggers and sequences
• Advanced segmentation using engagement and sales data
• Social media management and scheduling tools
• Landing page builder with lead capture forms

EngageBay’s pricing

EngageBay’s pricing reflects its all-in-one value proposition:

Plan	Price	Key Features
Free Plan	$0	250 contacts, basic email marketing, CRM, help desk
Basic Plan	From $12/month	1,000 contacts, advanced automation, priority support
Growth Plan	From $50/month	5,000 contacts, advanced CRM, marketing attribution
Pro Plan	From $110/month	15,000 contacts, advanced reporting, custom integrations

All plans include access to email marketing, CRM, and help desk functionality.

EngageBay’s pros and cons

Consider these factors when evaluating EngageBay’s all-in-one approach:

Pros	Cons
All-in-one platform eliminates need for multiple tools	Individual features less advanced than specialized platforms
Affordable pricing for multiple business functions	Interface can feel cluttered with many features
Good value for small businesses wanting CRM and email marketing	Learning curve for utilizing all available functionality
Responsive customer support across all plan levels	Template designs and customization options are limited
Regular feature updates and platform improvements	Integration options fewer than established platforms

What EngageBay users say

Small business owners often appreciate EngageBay’s comprehensive approach and the convenience of managing marketing, sales, and support from one platform.

Startup teams frequently mention that EngageBay allows them to get essential business tools without the expense of separate subscriptions for CRM, email marketing, and help desk software. 

The learning curve is manageable, and the cost savings are significant.

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17. Selzy

Selzy focuses on simplicity and speed, allowing users to create and send campaigns in minutes rather than hours. 

Their AI-powered content generator helps create campaigns quickly, making it ideal for businesses that need to move fast without getting bogged down in complex features.

The platform particularly appeals to small businesses and startups that want professional email marketing without the time investment typically required for campaign creation and optimization.

Selzy’s key features

Selzy’s speed-focused approach provides efficient email marketing tools:

• Real-time analytics and performance tracking
• AI-powered email and image content generation
• Landing page builder with conversion optimization
• A/B testing for subject lines and content optimization
• Integration with popular business and e-commerce platforms
• Quick campaign creation with smart templates and suggestions
• Mobile-responsive email editor with drag-and-drop functionality
• Advanced segmentation using subscriber behavior and engagement
• Marketing automation with pre-built workflows for common scenarios

Selzy’s pricing

Selzy’s competitive pricing emphasizes value and speed:

Plan	Price	Key Features
Free Plan	$0	500 contacts, 15,000 emails/month, AI content generation
Standard Plan	From $5/month	Unlimited contacts, advanced automation, priority support
Pro Plan	From $25/month	Advanced features, dedicated IP, custom integrations

The free plan includes AI content generation features that competitors often charge for.

Selzy’s pros and cons

Here’s what to expect when choosing Selzy for quick campaign creation:

Pros	Cons
Fastest campaign creation process in the industry	Advanced automation features less comprehensive than specialists
AI-powered content generation saves time and effort	Template library smaller than design-focused platforms
Competitive pricing with generous free plan	Integration options fewer than established platforms
User-friendly interface with minimal learning curve	Customer support limited compared to larger platforms
Good deliverability rates for quick-sending campaigns	Advanced reporting capabilities are basic

What Selzy users say

Small business owners and busy marketers appreciate Selzy’s focus on speed and efficiency in campaign creation.

Marketing teams at fast-growing companies often mention being able to create and send professional campaigns in 15 minutes instead of spending hours on design and content creation. 

The AI content generator helps overcome writer’s block and provides good starting points for campaign copy.

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18. EmailOctopus

EmailOctopus provides essential email marketing features at competitive prices. 

The standard Pro plan uses EmailOctopus’s own email infrastructure, while the Connect plan allows you to use your own Amazon SES account for even lower costs. It’s ideal for businesses wanting basic functionality at the lowest possible cost.

The platform particularly appeals to startups, freelancers, and small businesses that prioritize cost savings over advanced features while still maintaining good deliverability.

EmailOctopus’s key features

EmailOctopus’s streamlined approach focuses on email marketing essentials:

• GDPR compliance tools and data management
• Landing page builder with lead capture functionality
• Signup forms with customization and targeting options
• Advanced segmentation using subscriber data and engagement
• Marketing automation with welcome series and behavioral triggers
• A/B testing for subject lines and send time optimization
• Drag-and-drop email editor with responsive templates
• Analytics and reporting with engagement tracking
• Integration with popular business applications

EmailOctopus’s pricing

EmailOctopus offers some of the most competitive pricing in the industry:

Plan	Price	Key Features
Free Plan	$0	2,500 contacts, 10,000 emails/month
Pro Plan	From $8/month	Uses EmailOctopus infrastructure, unlimited emails
Connect Plan	Custom pricing	Use your own Amazon SES account for lower costs

The Pro plan uses EmailOctopus’s own email infrastructure, while Connect allows you to use your Amazon SES account.

EmailOctopus’s pros and cons

Consider these factors when evaluating EmailOctopus for cost-effective email marketing:

Pros	Cons
Lowest pricing in the industry with generous free plan	Fewer advanced features compared to comprehensive platforms
Good deliverability rates despite low cost	Template library and design options are limited
Simple, streamlined interface with minimal learning curve	Customer support options are basic
Flexible pricing options with Connect plan for Amazon SES	Integration options fewer than established platforms
GDPR compliant with European data protection focus	Automation capabilities less sophisticated than specialists

What EmailOctopus users say

Startups and small businesses consistently praise EmailOctopus for its value proposition and straightforward approach to email marketing.

Freelancers and consultants often mention choosing EmailOctopus specifically for its low cost and reliable delivery. 

The platform allows them to maintain professional email marketing without the expense of more feature-rich platforms that they don’t fully need.

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Key factors for choosing your alternative

Switching email platforms is a significant decision that impacts your marketing effectiveness and budget. Consider these critical factors when evaluating Constant Contact alternatives for your business.

Must-have features vs nice-to-have

Your feature requirements should drive platform selection more than pricing alone. Start by categorizing features into three groups:

Essential features (your platform must have these):

• Reliable deliverability and spam checking tools
• A/B testing capabilities beyond just subject lines
• Customer support quality that matches your technical expertise level
• Integration with your current business tools (CRM, e-commerce platform, analytics)
• Advanced segmentation using behavioral and demographic data
• Visual automation builder with conditional logic

Important features (these significantly improve your marketing effectiveness):

• Lead scoring and customer lifecycle management
• Landing page builder with conversion optimization tools
• Multi-channel capabilities (SMS, push notifications, social media)
• Revenue attribution and ROI tracking for campaigns
• Advanced personalization using dynamic content

Nice-to-have features (these provide additional value but aren’t essential):

• Priority customer support and dedicated account management
• AI-powered content generation and optimization
• Webinar hosting and event management tools
• Advanced analytics and predictive insights
• White-label options for agencies

Pricing considerations beyond monthly costs

Email platform pricing involves more complexity than simple monthly fees. Factor in these hidden costs and pricing model differences:

• Contact-based vs send-based pricing

Platforms like Brevo and SendPulse charge per email sent rather than contacts stored, which can save money if you maintain large lists but send infrequently.

• Feature restrictions by tier 

Many platforms restrict essential features like automation or A/B testing to higher-priced plans. Calculate the true cost of accessing features you need.

• Scaling cost: 

Estimate your contact list growth over 2-3 years and calculate pricing at those levels. Some platforms become expensive quickly as lists grow.

• Integration and add-on costs

SMS marketing, advanced reporting, and priority support often cost extra. Factor these into your total platform cost.

• Migration and setup costs

Consider the time investment for platform setup, staff training, and potential consultant fees for complex migrations.

Support quality and learning resources

Your team’s technical expertise should influence platform selection as much as features and pricing:

• For less technical teams

Choose platforms with extensive documentation, video tutorials, and responsive chat or phone support. MailerLite and alternatives like HubSpot provide excellent educational resources.

• For experienced marketers

Platforms like ActiveCampaign and Klaviyo offer advanced features but assume higher technical competency. Ensure your team can actually utilize advanced capabilities.

• For agencies

Look for platforms with client management features, white-label options, and dedicated agency support programs.

• Support channel preferences

Some platforms perform better with chat support while others provide superior phone or email assistance. Match support options to your team’s preferred communication style.

Your next step — making the switch that actually works

The reality is that most businesses underestimate what it takes to switch platforms successfully. They focus on features and pricing while ignoring the deliverability challenges that can make or break their email marketing effectiveness.

Your sender reputation, domain authority, and subscriber relationships are valuable assets that need protection during any platform transition. One migration mistake can send your emails to spam folders for months while you rebuild trust with email providers.

EmailWarmup.com helps reduce these migration risks while ensuring your new platform achieves maximum performance from day one:

• Real-time deliverability monitoring so you know exactly where your emails land
• Personalized email warmup that matches your actual sending patterns and content style
• Expert migration consultations to guide you through the technical setup and timing decisions
• Unlimited testing capabilities to verify your campaigns before they reach your real subscribers

Smart marketers protect their most valuable asset — email deliverability — while making the switch to better platforms.

Schedule a free consultation

Frequently asked questions

Here are some commonly asked questions about Constant Contact alternatives: