Specialized hotel email marketing agencies solve this problem by understanding hospitality CRM, email deliverability, and guest lifecycle automation.
As an email marketing consultant who has helped hundreds of hotels reclaim direct bookings from OTAs, I’ve prepared this guide covering:
- 10 specialized hotel email marketing agencies
- What makes each agency different (and which fits your property type)
- Pricing, verified reviews, and honest pros/cons
Let’s explore how the right hotel email marketing agency can significantly reduce your OTA dependency.
TLDR: Quick comparison of top hotel email marketing agencies
Don’t have the time to read the entire piece? No worry. Take a quick skim of the best hotel email marketing agencies here:
| Agency | Best for | Starting price | Standout feature |
| Clairvoyix | Branded hotels needing database services | Custom quote | Folio-based ROI tracking |
| Tambourine | Upscale properties wanting full commercial strategy | High (custom) | Integrated CMS + marketing |
| Vizergy | Independent hotels needing turnkey solutions | Custom quote | TargetingHub CRM platform |
| TravelBoom | Properties fighting OTA dependency | Flat fee model | #1 hotel marketing podcast |
| Mediaboom | Luxury brands seeking creative excellence | Premium pricing | 20+ years luxury focus |
| O’Rourke Hospitality | Independent hotels + management groups | Mid-range | GX design methodology |
| HMA Intelligent Marketing | Multi-property groups | Custom quote | 15+ years hospitality CRM |
| Screen Pilot | Hotels wanting personalization tech | Custom quote | DBX personalization platform |
| Pebble Design | Boutique/luxury properties (design-focused) | Premium | Editorial-quality campaigns |
| Net Affinity | Independent resorts | Custom quote | 20+ years resort expertise |
1. Clairvoyix
Clairvoyix pioneered full-service hotel email marketing by combining proprietary database technology with hands-on campaign execution.
They function as an extension of your marketing team rather than just providing software (which matters when you’re juggling property operations).
With a longstanding presence in the hotel tech ecosystem, they’ve refined hospitality-specific tactics that most generic agencies miss entirely.
What sets them apart is measuring campaign results from actual guest reservation data instead of vanity metrics. While other agencies celebrate open rates, Clairvoyix connects email sends directly to PMS data to track real revenue impact.
Key services offered
Clairvoyix handles the heavy lifting so you can focus on guest experiences:
- ROI measurement tied to actual reservation data
- A/B testing of subject lines, content, and send times
- Dedicated account managers who know your property
- Email creative services aligned with your brand standards
- Full campaign automation, including PMS/CRS integrations
- Campaign strategy development targeting specific guest segments
- Master guest database management with deduplication and cleansing
Pricing
Clairvoyix doesn’t publish standard rates because pricing depends on database size, number of properties, and service level. Most clients work with custom quotes based on their specific needs.
The combination of database management and full-service campaign execution means you’re investing in both technology and expertise rather than just software access.
Pros and cons of choosing Clairvoyix
Every hotel email marketing agency brings trade-offs between service depth and flexibility. Here’s what you’re gaining and giving up with Clairvoyix:
| Pros | Cons |
| Extremely hands-on service with responsive staff | Multiple platforms (ROI dashboard, list requests, email portal) can feel disconnected |
| Delivers campaigns on schedule with reliable execution | Custom pricing requires detailed discussions |
| Clear ROI tracking showing revenue per email | Template customization options are somewhat limited |
| Works with both branded and independent properties | Approval processes can be slow when coordinating with brand marketing |
What users say
Hotels consistently praise the service quality and relationship-driven approach.
One director wrote about punctual service and campaigns always delivered on schedule. Others note staff are creative, collaborative, and genuinely invested in client success.
The hands-on support reduces the learning curve and allows hotels to execute campaigns they otherwise might not have the capacity for.
Several reviews mention measurable returns, though experiences vary based on property type and how actively hotels engage with the platform.
2. Tambourine
Tambourine has evolved from a luxury print design firm into a leading hospitality digital marketing firm, now serving hotels, resorts, and destinations worldwide.
They position themselves as more than marketing — calling it “commercial strategy” — by unifying sales, marketing, revenue, and reservations under one partner.
This matters because fragmented vendors create data silos that kill conversion rates.
Their Symphony CMS platform gives you complete content control while their team handles strategy, creative, and execution across every channel.
Key services offered
Tambourine provides an all-inclusive managed service program:
- Group lead generation and travel agent portals
- Strategic account service with dedicated managers
- Behavioral triggers and dynamic content personalization
- Lifecycle marketing (lead capture through loyalty re-engagement)
- Performance media, metasearch, and booking engine optimization
- Custom website design and development (Symphony CMS)
- Full CRM integration connecting marketing to PMS data
- Email campaign design with mobile-first templates
Pricing
Tambourine operates at the premium end with custom pricing based on property size, scope, and services needed. HotelMinder rates them as “expensive with a high pricing ranking.”
One Hotel Tech Report review mentioned the quality onboarding team but noted the dedicated team afterward was “subpar” with a concerning “gym membership” mentality of “we don’t do anything you don’t ask for.”
Budget accordingly — this is a significant investment.
Pros and cons of choosing a Tambourine
Tambourine operates differently from most agencies on this list. Understanding their model helps you decide if the investment makes sense:
| Pros | Cons |
| Comprehensive platform covering entire commercial stack | Premium pricing that may exceed small property budgets |
| Proprietary Symphony CMS with excellent control | Mixed reviews on proactive client service post-onboarding |
| Strong branding and creative capabilities | May require more direction than expected from a “full-service” partner |
| Works with major brands (Fairmont, Lotte, DMOs) | Limited integration flexibility outside their ecosystem |
What users say
Reviews are mixed. The positive feedback centers on the polished websites and strong onboarding process.
However, some clients have expressed concerns about proactive service after the initial setup phase. One reviewer mentioned expectations around ongoing support that weren’t met.
Successful clients seem to be those with dedicated staff managing the relationship actively and staying engaged with campaign planning and execution.
3. Vizergy
With 20+ years in hospitality, Vizergy built the Vizergy Marketing System (VMS) — a proprietary platform combining website CMS, booking engine, and TargetingHub email/CRM in one ecosystem.
They’re trusted by major brands (Hard Rock, Marriott, Hyatt) and independents alike, which demonstrates versatility across property types.
Their TargetingHub solution deserves special attention.
It syncs with your PMS to automatically identify your most valuable guest demographics, then deploys targeted campaigns to find more guests matching that profile.
Key services offered
Vizergy delivers turnkey marketing through their integrated platform:
- TargetingHub CRM with PMS integration
- Google Partner agency managing paid media
- Automated event-based triggers (pre-arrival, post-stay)
- Real-time analytics dashboard tracking campaign-to-booking
- Award-winning hotel website design (custom or template-based)
- Multi-channel targeting (email, display ads, social media)
- Email campaign creation with pre-built templates
- Mobile-first design across all touchpoints
Pricing
Vizergy doesn’t publish rates publicly, requesting custom quotes instead.
Hotel Tech Report notes this “often indicates pricing is flexible, so it’s recommended that you obtain multiple price quotes to negotiate.”
One client praised them for “outstanding ROI from our email marketing,” suggesting the investment delivers returns despite the lack of transparent pricing.
Pros and cons of choosing Vizergy
Their integrated platform sounds appealing until you examine what it actually means for your daily operations:
| Pros | Cons |
| Integrated platform eliminating need for multiple vendors | Pricing transparency lacking (requires quotes and negotiation) |
| TargetingHub automatically identifies and targets ideal guests | Customer support processes not yet verified by Hotel Tech Report |
| Strong client testimonials praising responsiveness | May feel like overkill for hotels just needing email services |
| Works across boutiques, chains, and management companies | Proprietary system creates some vendor lock-in |
What users say
Clients consistently mention excellent customer service and responsiveness.
One director stated: “Vizergy is our trusted partner in targeted email marketing and messaging to keep our property top-of-mind. We have experienced outstanding ROI.”
Another general manager said: “Vizergy has always responded to our calls and emails with prompt, efficient, and courteous communication…highly professional, and I would highly recommend Vizergy to any company in the hospitality industry.”
4. TravelBoom Marketing
Formerly Fuel Travel Marketing, TravelBoom has spent decades helping hotels fight OTA dependency through data-driven strategies.
They host what they call the #1-ranked Hotel Marketing Podcast and produce quarterly Traveler Sentiment Studies (free resources that prove they understand current market dynamics).
Their approach to hotel marketing focuses on pragmatic solutions rather than flashy promises.
The hotel email marketing agency acknowledges that hotels are time-strapped and need partners who handle details without constant oversight.
Key services offered
TravelBoom manages comprehensive email and CRM programs:
- A/B testing of subject lines, timing, and content
- Analytics and reporting focused on conversion and revenue
- Regular incentive and promotional campaigns for past guests
- Triggered campaigns based on guest behavior and booking patterns
- Real-time optimization ensuring 90%+ of the database gets the right message
- Automated lifecycle emails (pre-arrival, on-property, post-stay)
- Integration with PMS for personalized, event-based triggers
- Email database growth and segmentation strategy
Pricing
TravelBoom’s pricing structure varies based on property size, services required, and campaign scope.
They emphasize transparent partnerships without proprietary CMS lock-in, which means you maintain control over your content and data.
Specific rates require consultation based on your hotel’s needs and marketing goals.
Pros and cons of choosing TravelBoom
Their flat-fee model removes budget surprises, but you need to understand what that actually includes:
| Pros | Cons |
| Transparent partnerships without proprietary CMS lock-in | Specific pricing not published (requires consultation) |
| No proprietary CMS means you own your content and data | Smaller team compared to larger agencies |
| Strong educational resources (podcast, research studies) | Less focus on creative/design compared to boutique agencies |
| Proven results fighting OTA dependency | May need to provide more creative direction |
What users say
Hotels praise TravelBoom’s practical, results-focused approach.
The agency’s commitment to education (through their podcast and research) builds trust with clients who appreciate partners that share knowledge freely.
Reviews emphasize data-driven decision-making and transparent reporting that connects email campaigns directly to booking revenue.
Limited negative feedback suggests client satisfaction remains consistently high.
5. Mediaboom
With over two decades of serving luxury hospitality brands, Mediaboom brings creative sophistication that matches high-end properties.
They’ve worked with Four Seasons, Ritz-Carlton, JW Marriott, and other premium brands requiring flawless execution.
Their case studies demonstrate significant improvements in organic revenue and paid booking performance, with numbers that justify premium pricing when you’re managing luxury positioning.
Their email campaigns feel more like editorial content than marketing blasts (which matters when your guests expect refinement).
Key services offered
Mediaboom combines creative excellence with performance marketing:
- A/B testing of messaging, design, and timing
- Hospitality-specific email strategy and planning
- Segmentation and personalization based on guest profiles
- Content creation that captures brand voice and luxury positioning
- Integration with broader digital strategy (SEO, paid media, web design)
- Strategic automation and scheduling across the guest journey
- Performance tracking with transparent reporting
- Detailed analytics connecting email to revenue
Pricing
Mediaboom operates at premium pricing levels appropriate for luxury brands and upscale properties.
As a boutique agency with deep hospitality expertise, expect investment to reflect quality.
The ROI case studies (one client gained Penelope Cruz and Javier Bardem as guests after website redesign) suggest returns justify costs for properties where brand perception drives premium rates.
Pros and cons of choosing Mediaboom
Luxury positioning comes at luxury prices (naturally). Weigh these factors carefully:
| Pros | Cons |
| Exceptional creative quality matching luxury brand standards | Premium pricing may exceed mid-market property budgets |
| Deep understanding of affluent traveler psychology | Smaller agency means limited bandwidth for multiple projects |
| Proven results with recognizable luxury brands | May not be cost-effective for limited-service or budget properties |
| Comprehensive approach integrating email with other channels | Requires appreciation for design-driven strategy |
What users say
Clients consistently praise professionalism and creative quality.
One testimonial stated:
“Frank, Dakota, and the entire Mediaboom team are always a pleasure to work with! Their ability to capture a vision and rapidly turn it into a functional design that takes into account UX and UI is amazing.”
Another noted:
“They have been a reliable and responsive partner for many years and always provide creative solutions to help us achieve our goals.”
6. O’Rourke Hospitality
Based in Newburyport, Massachusetts, O’Rourke specializes in independent hotels and management companies with branded and independent properties.
Their signature GX (Guest Experience) design methodology applies to everything from websites to email campaigns, focusing on reducing booking friction and improving conversion rates.
With approximately 18 employees, they maintain boutique hotel email marketing agency attention while serving diverse portfolios.
One standout case study shows Ashore Resort achieved a dramatic increase in direct website bookings after implementing O’Rourke’s GX design approach.
Key services offered
O’Rourke provides tailored digital strategies for independent properties:
- Social media management
- Portfolio site design for management companies
- Email campaign design and automated sequences
- Conversational marketing for real-time guest engagement
- Pre-stay information, upselling, and post-stay follow-up automation
- Website design and development with conversion focus
- PPC campaigns, SEO, and metasearch advertising
- OTA advertising and reputation management
Pricing
O’Rourke positions itself at mid-range pricing, making services accessible to independent properties and regional management firms.
While specific rates aren’t published, RocketReach data showing $5M annual revenue with 19 employees suggests reasonable pricing compared to larger agencies.
Case studies demonstrating 525% booking increases indicate strong ROI potential.
Pros and cons of choosing O’Rourke
Independent properties need different support than chain hotels. Here’s how O’Rourke stacks up:
| Pros | Cons |
| Structured, organized process with timely project delivery | Limited reviews on major platforms (requires due diligence) |
| Exceptional design quality from creative perspective | Some mixed third-party reviews (though many appear unreliable) |
| Responsive team making feedback easy | Smaller team may have limited availability during peak seasons |
| Strong results with independent properties | Less name recognition than larger national agencies |
What users say
Verified clients praise the organized approach and design quality.
One director mentioned the structured process was extremely timely and organized, with exceptional design work and easy feedback cycles.
Another client noted the team is collaborative, creative, and extremely responsive to work with.
The case studies demonstrate substantial improvements in direct booking performance for independent properties implementing their GX methodology.
7. HMA Intelligent Marketing
Hospitality Marketing Associates, based in Monterey, California, brings decades of email marketing and CRM expertise specifically to hotels.
Since their founding in 1984, they’ve helped clients grow from small hotel groups into multi-billion dollar management companies.
Their personalized approach means building custom solutions rather than forcing properties into template strategies.
They’ve invested in building new software solutions to improve client team efficiency, showing commitment beyond typical agency relationships.
Key services offered
HMA delivers data-driven CRM and email programs:
- Data capabilities and analytics
- Ongoing optimization and ROI analysis
- Campaign creation and execution management
- Team training (a differentiator that clients specifically praise)
- Customized email marketing strategies based on property needs
- Sophisticated audience segmentation and targeting
- Integration with hotel systems and databases
- Creative services for email design
Pricing
HMA operates on custom pricing based on property portfolio size and service requirements.
One long-term client with 15 years of partnership history suggests they maintain relationships through fair pricing and delivered value.
As a managed service provider, expect fees to reflect the hands-on support and customization they provide.
Pros and cons of choosing HMA
Their longevity tells you something about client satisfaction. Balance that against these considerations:
| Pros | Cons |
| Personalized approach with customized solutions | Limited public visibility and online reviews |
| Strong commitment to client training and education | Smaller hotel email marketing agency may have capacity constraints |
| Long-term client relationships (15+ year testimonials) | Custom pricing requires detailed proposals |
| Proven track record helping clients scale significantly | Less emphasis on creative/design compared to strategic execution |
What users say
A marketing executive who worked with HMA for over a decade and a half praised their exceptional expertise in CRM and email marketing.
The agency consistently provides customized solutions and has invested in building new software specifically to improve client team efficiency.
Another testimonial highlighted how their personalized approach helped grow a small hotel group into a multi-billion dollar management company.
The commitment to client training and education sets them apart from agencies that just provide tools without supporting adoption.
8. Screen Pilot
Screen Pilot positions itself as a performance-driven agency that engineers custom digital experiences across the entire customer journey.
Their proprietary DBX (Digital Brand Experience) platform brings personalization technology specifically to hospitality, helping hotels deliver tailored content based on real-time user behavior.
This tech-forward approach appeals to hotels wanting data-driven personalization without building it internally.
They combine web design, content marketing, digital strategy, and conversion optimization into integrated experiences.
Key services offered
Screen Pilot provides technology-enabled marketing solutions:
- Digital strategy consulting
- Content marketing strategy and creation
- Conversion rate optimization across all touchpoints
- DBX personalization platform for behavioral targeting
- Email marketing within broader customer journey mapping
- Web design and development with conversion focus
- Real-time personalization based on user behavior
- Integration with hotel tech stack
Pricing
Screen Pilot operates on custom pricing based on scope and complexity.
As a technology-enabled hotel email marketing agency with proprietary platforms, expect investment to reflect both strategic services and platform access.
Their focus on measurable performance and conversion metrics suggests ROI-oriented pricing discussions.
Pros and cons of choosing Screen Pilot
Technology-driven agencies deliver different value than traditional service providers. Consider these angles:
| Pros | Cons |
| Proprietary personalization technology (DBX platform) | Technology focus may overwhelm properties wanting simple solutions |
| Performance-driven approach tied to measurable outcomes | Pricing likely higher due to proprietary platform |
| Custom experiences engineered for each property | Smaller hotel email marketing agency with potentially limited capacity |
| Strong integration of email within broader digital strategy | Less emphasis on traditional hospitality CRM |
What users say
Screen Pilot maintains a lower public profile with limited reviews on major platforms.
Their positioning as an “award-winning marketing agency” suggests industry recognition, but prospective clients should request case studies and references during evaluation.
The DBX platform represents genuine innovation in hospitality personalization, though implementation success likely depends on property technical capabilities.
9. Pebble Design
Based in Australia, Pebble Design brings a design-led approach to hotel marketing with visually immersive email campaigns that reflect each property’s mood and experience.
They work primarily with luxury and boutique hotels seeking creative excellence over template-driven efficiency.
Every message combines refined copy with stunning layouts, making emails feel editorial rather than promotional (critical for high-end properties).
Their mobile-first design philosophy and cross-platform testing ensure consistent experiences regardless of device.
Key services offered
Pebble Design offers bespoke creative services:
- Subject line and timing optimization
- Collaborative ideation with hotel teams
- Mobile-first template design and testing
- Copywriting that blends narrative with conversion strategy
- Creative direction for seasonal and promotional campaigns
- Brand storytelling through visual immersion
- List curation and segmentation strategy
- Design-led email campaign creation
Pricing
Pebble Design operates at premium pricing levels reflecting their boutique, design-first approach.
Australian-based agencies typically work with luxury properties in Asia-Pacific but serve global clients digitally.
Expect investment appropriate for boutique creative agencies where each campaign receives custom attention.
Pros and cons of choosing Pebble Design
Creative boutiques operate on completely different economics than larger agencies. Assess what that means for your needs:
| Pros | Cons |
| Exceptional creative quality and visual design | Premium boutique pricing |
| Emotional storytelling that connects with luxury guests | Geographic distance (Australia-based) may affect time zones |
| Collaborative, bespoke service approach | Smaller scale means limited capacity |
| Editorial quality that elevates brand perception | Less emphasis on technical CRM and automation |
What users say
Pebble Design maintains a deliberately curated client roster and lower public profile, focusing on direct relationships rather than mass marketing.
Prospective clients should request portfolio examples and references from similar property types.
Their design-led philosophy delivers the strongest ROI for properties where visual brand perception drives premium positioning and rate.
10. Net Affinity
With 20+ years specializing in independent and resort properties, Net Affinity combines a technology platform with conversion-driven digital marketing strategies.
They provide both software tools and managed services, allowing hotels to choose full-service management or technology-enabled DIY approaches.
Their expertise spans SEO, paid ads, social media, metasearch, OTA management, GDS advertising, email marketing, and mobile — offering true multi-channel coordination.
This flexibility makes them accessible to various property types and budget levels.
Key services offered
Net Affinity delivers comprehensive digital marketing:
- OTA channel optimization
- Metasearch campaign management
- Email marketing strategy and execution
- Paid advertising (Google Ads, social media)
- Technology platform for self-service management (optional)
- Mobile marketing and responsive design
- SEO and organic search optimization
- GDS advertising for travel agents
- Social media marketing
Pricing
Net Affinity offers flexible engagement models from full-service management to technology platform access, creating pricing tiers for different property needs and budgets.
Their 20+ year track record suggests stable, sustainable pricing that allows long-term partnerships.
Specific rates require consultation based on property requirements and service level.
Pros and cons of choosing Net Affinity
Multi-channel agencies spread resources across many services. That flexibility cuts both ways:
| Pros | Cons |
| Flexible engagement models (full-service or platform access) | Less specialized in email compared to email-only agencies |
| 20+ years of proven hospitality expertise | Multi-channel approach may dilute focus |
| Strong focus on independent and resort properties | Limited recent public reviews and case studies |
| Technology platform option for hands-on marketers | Smaller brand recognition compared to larger agencies |
What users say
Net Affinity maintains steady client relationships reflected in their 20+ year longevity, though public reviews remain limited.
Their positioning as specialists for independent hotels and resorts suggests they understand the unique challenges these properties face (limited budgets, small teams, need for ROI accountability).
Prospective clients should request references from similar property types.
How to choose the right hotel email marketing agency?
Your property type determines hotel email marketing agency fit more than any other factor.
Luxury hotels bleeding money on OTA commissions need different solutions than a 50-room independent struggling with in-house marketing bandwidth.
Match agency to property size and complexity
Large portfolios benefit from Tambourine’s integrated commercial platform or Vizergy’s multi-property CRM.
Single independent properties often get better ROI from boutique agencies like O’Rourke or Mediaboom that provide personalized attention without enterprise bloat.
Decide between full-service and platform-plus-support
Clairvoyix and HMA handle everything (strategy, creative, execution, optimization) so you can focus on operations.
TravelBoom and Net Affinity offer more flexibility — use their platform yourself or have them manage it.
Hotels with marketing directors typically want platform access. Properties without dedicated marketing staff need fully managed services.
Budget honestly, including hidden costs
Initial quotes rarely tell the full story.
Clairvoyix charges database fees even during slow periods. Tambourine’s premium pricing assumes you’ll actively manage the relationship.
Ask about minimums, setup fees, contract terms, and what happens if you need to pause campaigns.
The cheapest option isn’t cheap if it doesn’t deliver bookings.
Check their email deliverability expertise
Generic agencies treat hotels like any B2C brand, missing hospitality-specific factors that kill inbox placement.
- Does the agency understand hotel PMS integrations?
- Do they test email spam checker scores before sending?
- Can they handle pre-arrival emails that don’t trigger spam filters?
If they can’t explain their deliverability approach in detail, keep looking.
Request case studies from your property type
Mediaboom’s Four Seasons success doesn’t predict results for a roadside motel.
O’Rourke’s independent hotel expertise may not translate to branded properties with corporate marketing restrictions.
Ask for three references matching your property type, then actually call them.
Skip this step, and you’re gambling.
Stop losing guests to OTAs and spam folders
You could hire Mediaboom’s luxury creative team, pay Tambourine’s premium rates, or work with any hotel email marketing agency on this list and still fail if email deliverability sabotages everything.
EmailWarmup.com addresses this foundation. Before investing thousands in hotel email marketing agency fees, our personalized email warmup service works to improve your hotel’s inbox placement instead of spam.
We analyze your real campaigns and sequences, then replicate them so ESPs recognize you as legitimate (not the random garbage warmup that most tools send).
We offer:
- Unlimited email deliverability test runs
- Free email deliverability consultants assigned to your account
- Our intelligent email spam checker shows real-time placement
Start with our Free Forever plan (one mailbox warmup, unlimited deliverability tests, free consultation).
Test email viability for your hotel before committing to expensive agencies, and pair EmailWarmup.com with your chosen agency for campaigns that actually reach guests.
Frequently asked questions
Here are some commonly asked questions about hotel email marketing agencies:
Pricing varies significantly by agency type and service level. Many boutique and enterprise agencies operate on custom pricing models based on property size, database volume, and scope of services. Setup fees often range from a few thousand to mid-five figures, depending on complexity. Request itemized proposals showing base fees, overage costs, and contract terms before signing.
Hotels almost always benefit from specialized hospitality agencies over generic platforms like Mailchimp. Hospitality agencies understand PMS integrations, pre-arrival timing, and seasonal booking patterns that generic platforms miss. Small properties under 50 rooms might start with affordable platforms, but growth requires hospitality-specific expertise.
CRM platforms like Revinate provide software you operate yourself (buying a car). Email marketing agencies provide services using their platform or yours (hiring a driver). Platforms require staff time for strategy and execution, but cost less upfront, while agencies handle everything at higher monthly fees but with expertise included.
Timeline varies based on database size, data health, and campaign complexity. Agencies typically need several weeks for onboarding (database integration, strategy development, template creation), with the first campaigns launching shortly after. Email marketing compounds over time as you build list size and refine segmentation. Hotels switching from generic platforms to specialized agencies often see improvements from better deliverability and hospitality-specific strategy.
Reputable agencies handle compliance as part of their service (unsubscribe processing, suppression lists, required addresses). However, hotels remain legally responsible regardless of agency — you can’t outsource liability. Verify during onboarding that agencies document consent sources and honor opt-outs within the legally required timeframes. Ask specifically how they handle international guests booking from different jurisdictions.
