SMTP Relay Explained | How Relay Setup Affects Deliverability?

10 minutes
What is SMTP relay

SMTP relay is the process of transferring email from one mail server to another. 

When you send an email outside your own domain, your outgoing server forwards (or “relays”) the message toward the recipient’s mail server — often passing through intermediate servers along the way.

Without a relay infrastructure, email couldn’t cross organizational boundaries. Your messages would remain trapped on your local server and be unable to reach Gmail, Outlook, or any external inbox.

In this guide, we’ll explore:

  • How SMTP relay works
  • What to look for in a relay service
  • Common relay problems and fixes
  • Which ports to use (and why 587 is standard)
  • Difference between relay, SMTP server, and smart host

How does SMTP relay work?

Every email you send travels through a specific sequence before reaching the recipient. The process follows the Simple Mail Transfer Protocol (SMTP), which defines how servers communicate and hand off messages.

What is SMTP Relay

Step 1: Submission

Your email client (Gmail, Outlook, or your application) connects to your outgoing mail server — typically on port 587 or 465. At this stage, you authenticate using SMTP AUTH to prove you’re authorized to send from that domain.

The server receiving your message is called a Mail Submission Agent (MSA). It validates your credentials and prepares the message for transfer.

Step 2: DNS lookup

The relay server examines the recipient’s email address (specifically, the domain after the @ symbol) and queries DNS for MX records. MX records tell the server which mail servers accept email for that domain.

MX records include a preference value — lower numbers get tried first. If the primary server is unavailable, the relay attempts the backup servers in order of preference.

Step 3: SMTP handshake

SMTP handshake

Your relay initiates a connection with the recipient’s mail server. The two servers exchange commands in a specific sequence:

CommandPurpose
EHLO/HELOThe server introduces itself
MAIL FROMDeclares envelope sender
RCPT TOSpecifies recipient(s)
DATATransmits message content

If both servers agree at each step, the message transfers successfully.

Step 4: Authentication checks

The receiving server evaluates your message against authentication standards:

  • DKIM verifies the cryptographic signature and proves message integrity
  • DMARC checks that SPF or DKIM passes and aligns with the visible From domain
  • SPF validates whether your sending IP is authorized in the envelope sender’s DNS records

Failing these checks often routes messages to spam — or triggers outright rejection. Proper SPF record configuration, DKIM setup, and DMARC policy are essential for email deliverability.

Step 5: Delivery or queuing

If authentication passes, the receiving server delivers the message to the recipient’s mailbox. If the server is temporarily unavailable, your relay queues the message and retries at intervals — typically over several days — before generating a bounce.

Email infrastructure terminology gets confusing. These terms overlap but mean different things:

TermDefinitionWhen used
SMTPSimple Mail Transfer Protocol — the rules servers follow to send emailAny email transmission
SMTP relayThe process of forwarding an email between serversCross-domain delivery
SMTP serverA computer or application that sends/receives email using SMTPGeneral term for mail servers
Smart hostAn upstream relay server that requires authenticationEnterprise routing, ISP setups
Open relayA server that allows anyone to send email through it (security risk)Legacy/misconfigured systems
SMTP relay serviceA hosted platform handling relay infrastructureBulk sending, transactional email

Smart host vs open relay

Smart hosts require SMTP authentication or IP authorization before accepting messages for relay. 

Open relays accept mail from anyone, which is why they’ve been largely eliminated (spammers exploited them heavily).

Most ISPs and enterprises use smart hosts to route outbound mail through designated, authenticated gateways. If your organization routes mail through a central server before it leaves your network, that’s a smart host configuration.

Relay service vs ESP

SMTP relay services focus on infrastructure — accepting your messages and delivering them reliably. 

Email service providers (ESPs) offer application-layer features such as templates, analytics, list management, and campaign tools.

Some providers offer both, but the core relay function is distinct from features like open/click tracking or A/B testing.

Which SMTP port should you use?

Port selection affects security, compatibility, and deliverability. Each port serves a different purpose:

PortNameUse caseEncryption
25Standard SMTPServer-to-server relayOptional (STARTTLS)
465SubmissionsClient submission with implicit TLSRequired (TLS from start)
587SubmissionClient submission with STARTTLSRequired (upgrade via STARTTLS)
2525AlternateBackup when 587 is blockedSTARTTLS or TLS

Port 587 is the standards-based submission port for sending mail from clients and applications. It requires authentication and supports STARTTLS for encryption. Most email infrastructure configurations use 587 as the primary submission port.

Port 465

Port 465 uses implicit TLS — the connection encrypts immediately rather than upgrading via STARTTLS. RFC 8314 formally registers port 465 for “submissions” (message submission over TLS). It’s not deprecated, despite older documentation suggesting otherwise.

Port 25

Port 25 handles server-to-server mail transfer. Residential ISPs often block outbound port 25 to prevent spam. You’ll typically use 25 for internal relay between your own servers or for receiving inbound mail — not for client submission.

Port 2525

Port 2525 is an unofficial alternate when 587 is blocked (common in some cloud environments). Most relay services support it as a backup.

Why does SMTP relay affect deliverability?

Your relay infrastructure directly impacts whether emails reach inboxes or spam folders. Email reputation depends heavily on relay configuration.

Authentication enables trust

Relay servers handle the technical side of authentication. 

Your relay’s IP address appears in SPF checks. DKIM signatures get applied during relay. DMARC alignment depends on proper relay configuration.

Without a properly configured relay infrastructure, even legitimate messages can appear suspicious to receiving servers.

IP reputation matters

The IP address your relay uses carries reputation history (you have to choose between shared IPs and dedicated IPs).

Shared IPs mean shared consequences — one bad sender can affect everyone on that IP. Dedicated IPs give you control but require IP warming to build a positive reputation before high-volume sending.

Bounce handling protects reputation

Relays manage delivery failures. Distinguishing hard bounces from soft bounces matters for list hygiene:

  • Hard bounces are permanent failures (invalid address, domain doesn’t exist)
  • Soft bounces are temporary issues (mailbox full, server unavailable)

Properly configured relays suppress hard-bounced addresses and retry soft bounces appropriately. High bounce rates damage the sender’s reputation.

Rate limiting prevents throttling

Major providers (Gmail, Outlook, Yahoo) throttle or block senders who transmit too much volume too quickly. Quality relay services pace delivery to ensure it stays within provider limits.

What are common SMTP relay problems?

Even well-configured relays encounter issues. Here’s how to diagnose and fix them:

Blocked IP

Messages are being rejected or silently dropped.

Causes:

  • IP appears on blocklists
  • Sending volume spiked suddenly
  • The previous owner had a poor reputation

Fixes:

  • Check for blacklists 
  • Switch to a dedicated IP with proper warming
  • Request delisting with remediation explanation
  • Run an email deliverability test to assess the current status

Authentication failures

Messages are being rejected with SPF, DKIM, or DMARC errors.

Causes:

  • DNS records misconfigured
  • Domain alignment mismatch
  • SMTP AUTH disabled or credentials wrong

Fixes:

Relay access denied

Getting the error message “554 5.7.1 relay access denied.”

Causes:

  • SMTP AUTH not enabled
  • Wrong port or server address
  • Attempting to relay through an unauthorized server

Fixes:

  • Enable authentication on your connection
  • Use your authorized relay service
  • Verify server settings

Slow or delayed delivery

The messages take hours or days to arrive.

Causes:

  • Overloaded relay server
  • Greylisting by the recipient server
  • Large attachments are slowing processing

Fixes:

  • Check relay queue status
  • Reduce attachment sizes
  • Verify retry intervals are appropriate

How do you choose an SMTP relay provider?

Selecting the right relay service depends on your sending volume, technical requirements, and deliverability goals.

Infrastructure reliability

Here are the features for infrastructure:

FeatureWhy it matters
Uptime guaranteesDowntime means undelivered email
Geographic distributionReduces latency for global recipients
Queue managementHandles temporary failures gracefully
Rate limitingPrevents provider throttling

Deliverability support

Look for providers that offer:

  • Blocklist monitoring and remediation
  • Feedback loop integration with major providers
  • Dedicated IP addresses (with warming guidance)
  • Authentication setup assistance (SPF, DKIM, DMARC)

Integration options

Relay services should connect easily with your existing systems:

  • API access for programmatic sending
  • Pre-built plugins for common platforms
  • Webhooks for bounce and complaint handling
  • SMTP credentials for direct integration

Pricing transparency

Watch for hidden costs:

  • Per-email vs monthly volume tiers
  • Analytics and support add-ons
  • Charges for dedicated IPs
  • Overage fees

What’s the difference between relay and delivery tracking?

SMTP relay handles message transfer — getting your email from point A to point B. Tracking features (opens, clicks, engagement metrics) are application-layer additions, not relay functions.

When providers advertise “open rate tracking” or “click analytics,” they’re adding tracking pixels and link rewrites to messages before relay. These are ESP features, not intrinsic to SMTP relay.

A pure relay service accepts your message and delivers it. An ESP wraps additional functionality around that core relay.

How can you improve relay deliverability?

Your relay is only part of the equation. Domain reputation, sending practices, and list quality all contribute to inbox placement.

Warm up new IPs

New IP addresses have no reputation. Sending high volume immediately triggers spam filters. Email warmup services gradually increase volume while building positive engagement signals — essential before scaling outreach.

Authenticate properly

Ensure all three authentication methods pass:

  • SPF lists all authorized sending IPs
  • DMARC sets policy and monitors reports
  • DKIM signs messages and publishes the public key

Maintain list hygiene

Invalid addresses hurt reputation. Regular validation removes:

  • Spam traps
  • Disengaged subscribers
  • Nonexistent addresses (hard bounces)
  • Role-based addresses (info@, support@)

Monitor feedback loops

Major providers offer feedback loops that report complaints. Integrate these signals to identify problems early and suppress complaining recipients.

Frequently asked questions

Here are some commonly asked questions about SMTP relay:

What is SMTP relay in simple terms?

SMTP relay is the process of passing email from one server to another. When your message leaves your domain and travels to the recipient’s mail server, it’s being relayed. Multiple servers may handle the message before it reaches the final destination.

What’s the difference between SMTP and SMTP relay?

SMTP (Simple Mail Transfer Protocol) is the communication standard servers use to send email. SMTP relay is specifically the forwarding of messages between servers — one part of what SMTP enables.

What port should I use for SMTP relay?

Port 587 is the standard submission port for authenticated, encrypted sending. Port 465 also works for implicit TLS connections. Avoid port 25 for client submission — it’s primarily for server-to-server transfer and is often blocked.

Why do my relayed emails go to spam?

Common causes include missing authentication (SPF, DKIM, DMARC), poor IP reputation, sending without warming, or content issues. Run authentication checks and monitor your relay IP’s reputation.

What’s a smart host?

A smart host is an authenticated relay server that handles outbound mail for your organization. Unlike open relays (which accept mail from anyone), smart hosts require authorization — improving security and preventing spam abuse.

Do I need a relay service for bulk email?

For high-volume sending, yes. Consumer email providers (Gmail, Outlook) limit daily sends and weren’t designed for bulk mail. Relay services offer the infrastructure, reputation management, and deliverability tools needed for large-scale email.

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