Category: Email Marketing

When it comes to email marketing, everybody’s talking about the subject lines and open rates. But if you want to see real impact, what happens after the email gets opened is where the magic lies. That’s where CTOR kicks in. Click-to-open rate (CTOR) is more than just another marketing metric. It’s the pulse of your…

There are around 347.3 billion emails exchanged everyday. In this digital space, it is important to be able to manage one’s inbox. For Outlook users, Outlook Email Tagging is the best way to do it efficiently. With the sheer volume of emails flooding in daily, it’s easy to lose track of important messages and deadlines.…

If you’ve ever wondered whether your Carahsoft emails are actually being opened by recipients, you’re not alone. For those who use Carahsoft’s IT solutions to reach a broad audience, understanding the email open rate is crucial. Is your open rate high enough to land you in the inbox? Tracking this metric tells you how effective…

Here’s a surprising fact: nearly 3 out of 4 marketers use email newsletters to distribute their content. When your newsletter actually reaches inboxes, it can drive real leads and boost your revenue.  The answer to ‘Should I use a different email for newsletters’, is more complex than just a yes or no. It depends on…

Earlier, email marketing used to be about sending emails to as large of a population as possible. Metrics like open rates or engagement did not matter as much as they do today. With changes in algorithm nowadays, businesses cannot send emails, or blast them to a large number of people at once. There are certain…

Conventionally, it is believed that recipients of any email marketing campaign do not really enjoy promos. There is often a general fear surrounding such emails because you fear being marked as spam or reported by them. But, a study by Marketingsherpa tells a different story. Almost 86% recipients enjoy receiving promo mails from their favorite…

Everyone has been searching for a dependable alternative since Apollo Email Warmup’s discontinuation was announced.  Here is the good news, the Free Email Warmup tool available right now is optimized for 2024’s spam filters performing better than Apollo’s version. Today, we are going to look at how Apollo’s feature shutdown impacted users like you and…